Transition Words
A word indicating that something happens at the same time.
Meanwhile
This appeal is designed to emotionally motivate an audience.
Pathos
This device involves two unlike things being compared using "like" or "as".
Simile
This device involves repeating the same consonant sound at the beginning of nearby words.
Alliteration
"Everyone is switching to this new phone, so you should too!"
Bandwagon
A two-word phrase used to add information (e.g., __ ____, we need to buy milk).
In Addition
This strategy involves presenting facts, statistics, or logical arguments to persuade.
Logos
A figure of speech involving deliberate, emphatic exaggeration for effect.
Hyperbole
Contrast between expectation and reality.
Irony
"If we let students use tablets, soon they won't know how to read books, and then civilization will collapse."
Slippery Slope
Used to add a final, emphatic point.
Furthermore
This rhetorical appeal focuses on convincing an audience through the credibility or character of the speaker.
Ethos
"Her voice is music to my ears."
Metaphor
A question asked for effect, not an answer.
Rhetorical question
"We can either stop using cars or destroy the earth."
False Dilemma
A word used to show two things are alike (e.g., ______, the second study showed...).
Similarly
This type of appeal focuses on building trust and establishing common ground with the audience.
Ethos
"He is as stubborn as a mule."
Simile
This is when the outcome of events is the exact opposite of what was anticipated.
Attacking the character of a person rather than their arguments.
Ad Hominem
A single-word transition showing result or effect.
Therefore
"If you don't buy this alarm system, your family will be in danger."
Pathos
"Bang! The door shut behind me."
Onomatopoeia
In a movie, the audience knows a killer is in the closet, but the character does not.
Dramatic Irony
"You can't trust what Dr. Smith says about climate change—he's not even a scientist!"
Ad Hominem