Textbook
Overview
Overview
A major occurrence with a potential negative outcome that can affect an organization, company, or industry.
What is a crisis?
This person was the first guest speaker.
Who is Rochelle Pettaway?
This case study included a mysterious killer who spiked its pills with poison in 1982.
What is the Johnson & Johnson Tylenol Case Study?
This is the day of Spring Graduation.
What is May 15th, 2026?
A process that removes some of the risk and uncertainty from the negative occurrence.
What is crisis management?
This guest speaker gave out merchandise from their organization during their visit.
Who is Gale Smith?
This is the year the Exxon Valdez oil spill occurred.
What is 1989?
This is the University of Houston’s mascot.
Who is Shasta?
The conversation between the organization and it public(s) before, during, and after the negative occurrence.
What is crisis communications?
This is the event BARC shared with the class during their class visit.
What is BARC-O-WEEN?
Johnson & Johnson warned the community to do this.
What is Johnson & Johnson warned consumers not to use the product?
These are UofH’s official colors.
What are scarlet red and albino white?
Based on individual attitudes towards specific issues, these attitudes can be based on age, educational level, religion, etc.
What is public opinion?
This is the school where David Gonzalez from United Airlines received his degree.
What is the University of Houston?
This is where the Exxon Valdez oil spill occurred.
What is Alaska?
This is the name of the University of Houston’s student newspaper.
What is The Daily Cougar?
Detection, Prevention/Preparation, Containment, Containment, Recovery, Learning.
What are the five stages of a crisis?
What sport did Terry Hemeyer play in middle school?
What is cheerleading?
These are the three takeaways from the learned class case studies.
What are speed, transparency, and tone & leadership?
This is the University of Houston’s founding year.
What is 1927?