Eligibility
What is the name of the audience that is recalculated close to a campaign's send time to ensure it uses the latest available data?
Target Group
A customer's eligibility changes during the day due to new data. What feature of Campaign Execution 2.0 helps Optimove determine the most relevant campaign for that customer?
Continuous Decisioning
What status will a campaign have if Optimove cannot execute a regular campaign?
Not Run Status
True or False: A campaign scheduled for later in the day becomes unavailable for editing as soon as the Batch Process begins.
False. Campaigns remain editable until they enter Processing, which occurs shortly before the scheduled send time.
Name any two data sources that can affect Target Group eligibility during the day.
Real-Time Attributes
API Updated Attributes
Web & App Activity
Campaign History
Engagement Activity
Self-Serve Data Ingestion Attributes
What are two factors that can cause a customer's campaign eligibility or selection to change during the day?
Updates to Target Group eligibility
Priority changes between Target Groups
Addition of campaigns
Removal of campaigns
Changes to inclusion rules
Changes to exclusion rules
Which campaign type should be used when a campaign must be sent on time even if the batch data process has not completed successfully?
Run Anyway campaign
A campaign scheduled for 5:00 PM was still editable at 4:40 PM but was locked a few minutes later. What most likely occurred?
Note: Only fully correct and complete answers will be accepted.
The campaign entered Processing at 4:45 PM.
Which Target Group is the exception and is updated only once per day after the batch data update is complete?
Always Exclude Target Group
Once a customer becomes eligible for a campaign, their campaign assignment cannot change during the day.
False. Campaign eligibility and selection may change throughout the day as data, priorities, and campaign settings are updated.
By default, how many minutes before the first template's scheduled send time does campaign processing begin?
15 minutes
A campaign is already in the Running state. The marketing team makes an update to the campaign. What will be the effect of this change on the campaign?
The changes will only affect future occurrences of the campaign; the current running execution will not be modified.
A marketing team is using Campaign Execution 2.0 and wants to ensure customers always receive the most relevant campaign, even with same-day data updates, campaign changes, and multiple campaigns scheduled for the same date. How does Campaign Execution 2.0 achieve this from eligibility through execution?
A. Campaigns are evaluated only once during the batch data process, and results remain fixed until execution time.
B. Target groups are recalculated just before send time, and campaign priorities, exclusions, and eligibility are continuously evaluated throughout the day.
C. Campaigns are locked during the daily batch process to ensure consistency, and no changes are applied afterward.
D. Campaigns must be manually re-evaluated or run anyway to reflect any changes in data or targeting.
Correct Answer: B
Campaign Execution 2.0 uses always-fresh audiences and continuous decisioning, meaning target groups are recalculated close to send time while eligibility, priorities, and exclusions are continuously evaluated throughout the day to ensure the most relevant campaign is delivered.