Ad Formats/Placements
What is Snaps non-skippable ad format?
*Bonus: At what second can a viewer skip?
Commercials; *6s
What is the most important creative factor in driving brand lift?
Upfront KPI messaging
Ads that show up in the Chat feed of Snap are called:
(A) AR Lenses
(B) Commercials
(C) Sponsored Snaps
Ads that show up in the Chat feed of Snap are called:
(A) AR Lenses
(B) Commercials
(C) Sponsored Snaps
What can I edit after publishing a campaign in Ads Manager?
(A) Campaign Objective
(B) Campaign/Ad Set Start & End Dates
(C) Creative headline/CTA
(D) Ad Set Goal
What can I edit after publishing a campaign in Ads Manager?
(A) Campaign Objective
(B) Campaign/Ad Set Start & End Dates
(C) Creative headline/CTA
(D) Ad Set Goal
How many unique creatives does Snap recommend launching with?
At least 4
How many distinct tabs are there within the Snapchat app?
(A) 8
(B) 3
(C) 5
How many distinct tabs are there within the Snapchat app?
(A) 8
(B) 3
(C) 5
How many images/videos can be included in a Story Ad?
(A) 1-6
(B) 3-20
(C) 2-10
How many images/videos can be included in a Story Ad?
(A) 1-6
(B) 3-20
(C) 2-10
What is the minimum spend for a 3P Brand Lift study?
$400K
What are the 5 options for "objective" in Ads Manager?
Awareness/Engagement, Traffic, Leads, App promotion, Sales
What are the 3 levels of lookalike targeting?
Similarity, Balance, Reach
X % of daily Snapchatters do not use TikTok on any given day?
(A) 29%
(B) 48%
(C) 36%
(A) 29%
(B) 48%
(C) 36%
What is Snaps highest reaching Takeover product?
(A) First Story
(B) First Commercial
(C) First Lens Unlimited
(D) First Snap
What is Snaps highest reaching Takeover product?
(A) First Story
(B) First Commercial
(C) First Lens Unlimited
(D) First Snap
A18-34, Females, iOS Only, US, Sports Fans
The size of the above audience is (Hint: use audience insights tool):
(A) 81.2-87.2M
(B) 11.8-12M
(C) 22.2M-23.1M
(D) 4.8M - 5M
A18-34, Females, iOS Only, US, Sports Fans
The size of the above audience is (Hint: use audience insights tool):
(A) 81.2-87.2M
(B) 11.8-12M
(C) 22.2M-23.1M
(D) 4.8M - 5M