Basic concepts
This is a person who takes a financial risk to set up and start their own business in hopes of making a profit.
What is an entrepreneur
This is the money left over after a business pays all of its expenses and bills.
What is profit
This is a short, memorable phrase used in advertising to make a brand stick in a consumer's head, like Nike's "Just Do It."
What is a slogan
This billionaire started Amazon in his garage as an online bookstore before it grew into an e-commerce giant.
Who is Jeff Bezos
This 8-letter term describes a legal agreement that prevents an employee, partner, or investor from sharing a startup's secret ideas or data with outsiders.
What is an NDA (Non-Disclosure Agreement)
This document acts as a map for a new business, outlining its goals, and how it plans to make money.
What is a business plan
This is the initial money or money collected from investors used to help start a new business.
what is funding
This form of modern marketing involves paying people with large social media followings to promote a product or service.
What is influencer marketing
This massive entertainment brand started out with a simple cartoon mouse drawn by its founder in 1928
What is Disney
This term refers to wealthy individuals who provide their own personal money to help fund a brand-new startup at its earliest stages, usually in exchange for equity.
what is an investor
This is the very first step of any business it's the creative thought or spark an entrepreneur gets to solve a problem before they even start building anything.
What is an idea
This 10-letter word describes a company's ability to easily turn its assets (like inventory or property) into quick cash without losing value.
What is liquidity
The "4 Ps" of marketing are Product, Price, Place, and this fourth "P" that involves advertising and public relations.
What is Promotion
This billionaire co-founded Microsoft and became one of the world's most famous philanthropists through a foundation he started with his ex-wife.
Who is Bill Gates
This is the ultimate "exit strategy" goal for many tech startups, where they go from being a private company to a public company by selling shares of stock to regular people on Wall Street for the first time.
what is going public
This term refers to the specific group of consumers that a company aims its products and services.
What is a target market
Known by its abbreviation ROI, this measures how much money you make on an investment compared to how much it cost you to make it.
What is Return on Investment
This is a visual symbol, design, or recognizable graphic that a company uses to identify its products, like Apple's bitten apple or McDonald's golden arches.
What is a logo
This popular social media brand was started in a Harvard dorm room by Mark Zuckerberg and his friends.
What is Facebook (or Meta)
This term describes a business strategy where a company scales by expanding into new markets or creating completely different types of products to reduce its risk.
What is diversification
In entrepreneurship, this 2-word phrase refers to the total amount of cash being transferred into and out of a business, which can ruin a company if it turns negative.
What is cash flow
Rent and insurance are examples of "fixed costs" because they don't change. Packaging and raw materials, which change depending on how much you sell, are known as these types of costs.
What are variable costs
This type of research involves gathering information directly from potential customers using tools like surveys, or interviews.
What is market research
This cosmetics billionaire became famous as reality TV star before building a massive makeup empire and selling a majority stake of it for $600 million.
Who is Kylie Jenner
This is the specific term used to describe the very first round of official funding a startup raises from outside investors, usually following the initial seed money.
What is Series A funding