5 Ps & 4 Cs
Name one of the 5 Ps of marketing.
Product, Price, Place, Promotion, People
What is an audience?
The group of people an artist is trying to reach with their work.
The 4 Cs were created to shift marketing from thinking about the business to thinking about the ________.
Consumer
Which P answers: "What are we going to create for the audience?"
Product
Which builds stronger long-term success: followers or community? Why?
Community
Which "P" focuses on where customers can buy or experience a product?
Place
True or False:
Every artist should be able to appeal to everyone. Why?
False
Which P answers: "How will people learn about what I'm doing?"
Promotion
A concert ticket costs $150. Which P is this? Which C should the artist think about before setting that price?
Price/Convenience (Is the audience willing and able to pay?)
Name one way artists build community.
Replying to fans, sharing behind-the-scenes content, live streams, inside jokes, fan events.
Which "P" includes advertising, social media, and public relations?
Promotion
Name two ways artists learn about their audience.
Analytics, comments, concerts, streaming data, social media, surveys, etc.
Which C focuses on the ability for customers to purchase or access your product?
Convenience
Kanye is releasing a new album. He asks fans on Instagram what cover art they like best. Which C is he using?
Communication
True or False:
The content with the most views always creates the strongest emotional connection.Why?
False
What do the 4 Cs focus on that the 5 Ps don't emphasize as much?
The customer's perspective (Customer, Cost, Convenience, Communication)
Why is knowing your audience important?
It helps artists make better creative and marketing decisions.
An artist releases exclusive vinyl records only through their own website. Name two Ps and two Cs involved in this decision.
Ps: Product, Place
Cs:Customer, Convenience
Which P answers: "Where can customers access the content I create?"
Place
Can artists be authentic and still follow trends? Why?
Yes. Trends can be used as tools while maintaining an authentic identity.
An artist notices fans want more behind-the-scenes videos and starts posting them weekly. Which marketing concept are they using?
Communication (4 Cs) or Promotion (acceptable with explanation)
A local band decides to sell shirts at concerts because fans asked for them. Which P changed?
Product
An artist notices many high school students can't afford concert tickets. Instead of lowering the price, they offer a student discount. Which P and C are they considering?
Price and Convenience
Two artists release similar hoodies. One costs $30 and one costs $90. What factors besides quality might explain the higher price?
Brand value, exclusivity, demand, limited edition, celebrity status.
An artist releases music only on vinyl. Most of their audience streams music. Which P and C need improvement?
Place & Convenience