"ROOTS" IN HISTORY
Mark Constantine has a well-rooted background in herbal haircare as a trained ______.
Tricologist
Packaging generates an enormous amount of waste, with millions of tons ending up in landfills each year.
What is the Brand Value that approaches packaging as “less is more”?
Naked
This ingredient adds shine, cleanses, encourages the hair cuticle to lay flat which reflects light.
I am sourced from a family run business in Sicily.
Lemon
This category of ingredients strengthens hair with tofu, aquafaba, and hydrolyzed wheat gluten. These are great on fragile or processed hair.
In 2019, Lush phased out eggs in our products and replaced them with these!
Proteins
Who invented the Shampoo Bar alongside cosmetic chemist Stan Krysztal in 1988?
Mo Constantine
Everything we do is made for us, by us. We know the exact conditions under which it was produced, and what materials were used.
Handmade
This ingredient strengthens strands, adds shine, and provides lightweight moisture. I am sourced from ancient wild groves in Turkey.
Olive Oil
“There are lots of ways to clean our hair without using shampoo, we can brush it regularly, or use eggs or clay, but most of us prefer shampoo because the rich lather which comes from ______ creates an unbeatable feeling of cleanliness.”
- Mark Constantine
Sulfates
In December 2023, Lush broke new ground by launching its first ever standalone hair salon concept called the ______.
Lush HairLab
Fruit receives a constant flow of energy from the tree or plant it’s attached to. The minute it leaves the branch, it starts to decompose, so the sooner we use it, the higher its nutrients and the greater the benefit to your skin and hair.
Freshest Cosmetics
This ingredient thickens fine hair, deposits itself onto hair strands to create fullness. Sourced from Croatia and Portugal, contributing to the protection of migratory birds.
Sea Salt
This category of ingredients attract and retain moisture in the hair. We use honey, glycerine, agave syrup, molasses, and maple syrup to do so! These ingredients swell the hair cuticle – adding bounce to thick hair.
Humectants
Back in 2008, Lush won the Green Packaging award in the U.K. for this solid, naked innovation, but not before they attempted to disqualify us because our entry lacked packaging entirely!
Shampoo Bar
U.K.-based biotechnology company XCellR8 provides scientifically advanced and ethically sound alternatives to support this Brand Value.
Fighting Animal Testing
This ingredient benefits the scalp with cooling and invigorating properties. It is antimicrobial and disrupts the hair fall-out process. Lush uses this ingredient fresh, dried, in oil or absolute form.
Mint
Although the vast majority of Lush liquid shampoos are free of SLS (sodium lauryl sulfate), and contain the gentler surfactants sodium ____ ____(SCS) and sodium cocoyl isenthionate (SCI) in its place, a lathering agent is required to produce the rich, sudsy lather our customers are accustomed to.
Sodium Coco Sulfate
In 1977, Mark Constantine & Liz Weir established their own business, creating and testing their own products in their Herbal Hair Clinic.
What company became a regular customer of Mark’s shampoos?
The Body Shop
For many years we have had a policy of aiming to purchase our materials directly from producers - the farmers, growers and processors - wherever possible, in order to learn the true story of each ingredient.
Ethical considerations when purchasing include: workers rights, environment, animal protection, transport.
Ethical Buying
This ingredient is moisturizing, softening the hair and scalp. Hydrates curly and coily hair. Sourced from Sierra Leone, protects the Gola Rainforest and threatened species, such as the pygmy hippo.
Cocoa Butter
Hair is one of the ways in which people choose to express themselves. It’s imperative we offer a broad range of styling products that allow them to achieve their desired look – whatever that may be. How many hair styling and hair dressing products do we offer?
11 products
(Curl Power, Dirty stying cream, Infra Wig, No Drought, Sticky Dates hair primer, Renee’s Shea Souffle, Revive, Sea Spray, Super Milk hair primer, Wig, Punkawalop)