What is the main goal of Search Engine Optimization (SEO)?
A. To buy sponsored links so your business shows up at the top of a search page.
B. To collect email addresses from visitors who browse your website.
C. To adjust your website content so it naturally ranks higher in unpaid search results.
D. To design eye-catching billboards for display in local shopping centers.
C. To adjust your website content so it naturally ranks higher in unpaid search results.
When a business opens an official account on TikTok and Instagram to post product demonstrations and run interactive polls, they are doing:
A. Search Engine Optimization (SEO)
B. Content Marketing
C. Social Media Marketing (SMM)
D. Email Marketing
C. Social Media Marketing (SMM)
What is the best way to properly manage your digital footprint?
A. Making multiple online accounts under fake names to hide your activity.
B. Thinking about the future impact of your posts and checking your privacy settings.
C. Clicking "Accept All" on every privacy pop-up to clear your screen faster.
D. Sharing your live location on social media so your friends always know where you are.
B. Thinking about the future impact of your posts and checking your privacy settings.
Using two-factor authentication (2FA) and creating complex passwords for your school accounts is a way to practice:
A. Digital Access
B. Digital Security
C. Digital Health & Wellness
D. Digital Law
B. Digital Security
Sharing or downloading a copyrighted movie from an unauthorized streaming site violates which element of digital citizenship?
A. Digital Etiquette
B. Digital Law
C. Digital Security
D. Digital Health and Wellness
B. Digital Law
How does your Digital Identity differ from a regular profile picture? A. It is a temporary identification number assigned by your internet provider. B. It only includes the specific model and brand of the smartphone you use. C. It is the total hours you log into internet applications each week. D. It is the complete picture of who you are online, formed by your data, posts, and history.
D. It is the complete picture of who you are online, formed by your data, posts, and history.
A student practices Digital Literacy when they:
A. Spend money on the fastest internet connection available in their area.
B. Build an original computer from spare hardware parts.
C. Compare multiple websites to check if a trending news story is actually true.
D. Avoid using computers completely to keep their information safe
C. Compare multiple websites to check if a trending news story is actually true.
When a school district builds a computer lab and provides discounted internet plans to families, which element of digital citizenship are they supporting? A. Digital Etiquette B. Digital Literacy C. Digital Commerce D. Digital Access
D. Digital Access
What is a key advantage of online marketing over traditional physical flyers?
A. It guarantees that everyone who views the advertisement will buy the item.
B. It keeps your business ideas completely hidden from your main competitors.
C. It completely removes the need to ever talk to or help your customers.
D. It lets you target specific age groups and interests on a much wider scale
D. It lets you target specific age groups and interests on a much wider scale
When a pizza shop sends a text message with a discount code directly to customers who signed up for their loyalty club, they are using: A. Social Media Marketing (SMM) B. Email Marketing C. Affiliate Marketing D. Mobile Marketing
D. Mobile Marketing
Setting up a secure online payment system for a small business web store is a practical application of: A. Digital Literacy B. Digital Communication C. Digital Health & Wellness D. Digital Commerce
D. Digital Commerce
If a local clothing brand sends a free package of clothes to a well-known video creator so they will wear them on their next stream, what strategy is being used? A. Affiliate Marketing B. Content Marketing C. Influencer Marketing D. Mobile Marketing
C. Influencer Marketing
Digital Citizenship is best defined as:
A. Knowing how to code online applications and build secure databases.
B. Practicing safe, legal, and honest behavior whenever you are online.
C. Getting a high number of followers and video views on social platforms.
D. Buying products from international websites using digital wallets.
B. Practicing safe, legal, and honest behavior whenever you are online.
What does the term E-commerce stand for in practice? A. Creating video channels to teach people how to use software. B. The business of buying and selling items over the internet. C. Setting up web tags to make your site show up first on Google. D. Sending promotional text blasts to random phone numbers
B. The business of buying and selling items over the internet.
When you send an attached project file to your teacher through a school messaging app, you are practicing:
A. Digital Access
B. Digital Communication
C. Digital Commerce
D. Digital Law
B. Digital Communication
Remembering to credit the original creator of an image before re-posting it and avoiding aggressive arguments online are examples of:
A. Digital Etiquette
B. Digital Literacy
C. Digital Rights
D. Digital Security
A. Digital Etiquette
Which of the following builds your Passive Digital Footprint? A. Websites tracking your device type and location through cookies while you read an article. B. Photos and videos that you upload to your personal profile. C. Changing your account login details and security passwords. D. Sending a direct chat message to a classmate about a project.
A. Websites tracking your device type and location through cookies while you read an article
A gaming app displays a short video advertisement for a new soda right before a player starts a new level on their tablet. This is an example of:
A. Content Marketing
B. Email Marketing
C. Social Media Marketing (SMM)
D. Mobile Marketing
D. Mobile Marketing
In online marketing, what does the Pay-Per-Click (PPC) model mean?
A. The business pays a flat monthly rate regardless of how many people see the ad.
B. The business gets paid every time a customer shares their post on social media.
C. The business is only charged when a user actually clicks on their online advertisement.
D. The business pays for a web domain to keep their site online for a year.
C. The business is only charged when a user actually clicks on their online advertisement.
What does Privacy mean when you are using the internet? A. The speed at which your router downloads files to your device. B. A feature that lets you access paid applications for free. C. The number of security programs installed on a school computer. D. Your right to choose what personal data is collected and shared online.
D. Your right to choose what personal data is collected and shared online.
Which action creates an Active Digital Footprint? A. A website automatically recording how long you stay on their homepage. B. Writing a comment on a public video or posting a status update. C. An application running in the background to log your phone's GPS data. D. Receiving an automated birthday email from a site you registered on last year
B. Writing a comment on a public video or posting a status update.
What is the most accurate definition of Information and Communications Technology (ICT)?
A. The machinery used to print textbooks and newspapers for schools.
B. The management rules used to run physical retail warehouses.
C. The tools, hardware, and networks used to process, save, and send information.
D. The study of mechanical engines and heavy industrial factory equipment.
C. The tools, hardware, and networks used to process, save, and send information.
Why should students care about protecting their Digital Identity? A. It ensures their computer hardware will never crash or get a virus. B. What they do online now can affect their future school admissions and jobs. C. It stops internet companies from showing them any advertisements. D. It guarantees that their social media posts will always go viral.
B. What they do online now can affect their future school admissions and jobs.
Having the freedom to voice your opinion online while also agreeing to report users who harass others falls under: A. Rights & Responsibilities B. Digital Law C. Digital Commerce D. Digital Security
A. Rights & Responsibilities
. What is a notable disadvantage of using online marketing instead of traditional marketing?
A. It leaves businesses vulnerable to online scams, data leaks, and global competition.
B. It restricts the business from selling to customers outside of their immediate city.
C. It requires a much larger budget for printing physical catalogs and paper flyers.
D. It prevents the business from tracking how many people clicked on an advertisement.
A. It leaves businesses vulnerable to online scams, data leaks, and global competition.