Key Terms
Defin media.
The main means of mass communication, including television, newspapers, radio and the internet.
Name one positive impact social media has had on sport.
Increased popularity, fan engagement, sponsorship, promotion or live coverage.
What does the term legal mean?
Something that follows the law.
Name one way society has changed sport over time.
Gender equality, technology, professionalism, inclusion or accountability.
Name one strategy used to address negative issues in sport.
Education and awareness, mental health support, inclusion programs, injury prevention, fair play initiatives, technology or mentorship.
Define ethical.
Doing what is right and fair according to moral principles.
In what year was Facebook launched, leading to major changes in sports media?
2004.
The Morhad Amdouni water bottle incident raised questions about being legal and ethical. Which concept was mainly debated?
Ethical (accept "both" if justified).
What role has technology played in changing modern sport?
It has improved officiating (e.g. video review), athlete performance, training, fan engagement and safety.
What is the purpose of a concussion protocol?
To identify, manage and safely return athletes after a concussion.
Define policy.
A rule or principle adopted by an organisation to guide decisions and behaviour.
Describe one negative impact social media can have on athletes.
Online abuse, privacy concerns, body image pressure, mental health impacts or misinformation.
Name one stakeholder affected by the Israel Folau case study.
Athlete, sporting organisation, sponsors, teammates, fans, family or media.
Give one example of how increased accountability has changed modern sport.
Stronger codes of conduct, anti-racism policies, social media expectations or athlete behaviour standards.
Name one policy change introduced to improve safety or fairness in sport.
Anti-discrimination policy, anti-doping regulations, concussion protocols, Safe Sport policies or gender equality policies.
Define equity.
Being fair by giving people what they need to succeed.
Explain how media has changed the relationship between athletes and fans.
Fans can now communicate directly with athletes through social media, increasing engagement but also scrutiny and criticism.
Explain one legal implication and one ethical implication of the Israel Folau case.
Legal: employment contract or discrimination laws. Ethical: fairness, responsibility, reputation or respect for others.
Explain how changing attitudes have improved inclusion in sport.
More opportunities for women, Indigenous athletes, multicultural participation and athletes with disability.
Choose a sport and explain how one strategy could reduce a negative issue in that sport.
Example: In rugby league, concussion education and protocols reduce the risk of players returning too early after a head injury. (Accept other justified examples.)
Explain the difference between equity and equality, using a sporting example.
Equality gives everyone the same opportunities, while equity provides different support depending on individual needs (e.g. modified sport for athletes with disability).
Explain one historical issue created by media in sport and one strategy used to reduce its negative impact.
Example: Social media abuse of athletes. Strategies include education campaigns, reporting systems, mental health support or stricter moderation.
Do you believe athletes accused of a crime should be stood down before being proven guilty? Justify your opinion.
(Accept any well-justified response supported by evidence or examples.)
Evaluate how changes in society have influenced racism in sport.
Increased awareness, athlete advocacy, education and policies have reduced racism, although challenges still remain.
Explain why both strategies and policy changes are needed to create long-term positive outcomes in sport.
Strategies educate and support behaviour change, while policies establish enforceable rules and accountability. Together they make sport safer, fairer and more inclusive.