Customers
What is KHC’s biggest customer (largest % of sales)?
Walmart
Name a sales office location
any
What does a negative elasticity mean? (Price goes up volume goes (....)
down
What is the total Kraft Heinz HHP in the US?
96% within 5% variance
What does BOGO stand for?
Buy one get one
What is our second largest customer (% of sales)?
Kroger
Name a retailer that we sell to (can’t be Walmart or Kroger)
publix, albertsons, costco, etc.
What does PPA Stand for?
Price Pack Architecture (get 2 of 3 words)
What is Heinz Ketchup total HHP in the US? (42%, 55%, 68%, 88%)
42%
Name an item sold only in Canada and not available in the United States
PB, KD
What approx. percent of our US sales are at Walmart (20%, 30%, 45%, or 60%)
30%
Where is Dollar General’s sales office?
Nashville
If volume doesn’t change when price goes up, what does that mean?
Inelastic (0)
What is Cream Cheese total market share (28%, 35%, 62%, 73%)
62%
What percent discount does Club (Costco, Sam’s Club etc.) require having to the same item at Walmart (20%, 25%, 35%, or 40%)
20%
What pricing strategy does Kroger Run?
Hi-Lo
Which sales office location houses Sam’s Club?
What % of GSV was trade in FY 2025?
33% within 10% correct
How many units of Jet Puffed do we sell in a year? (10M, 50M, 75M, 100M)
100M
What customer is notorious for running BOGOs
Publix
What is the acronym for Walmart’s pricing strategy?
EDLP
Name our Chief Sales Officer
Marlene Creighton
Name 2 power windows
holiday season, summer, back to school, Superbowl, back to football/tailgating, MDW, J4
How many pounds of capri sun do we sell in a year? (540M, 650M, 760M, 970M)
970M
Name a KHC item we sell in Whole Foods?
Heinz, Primal Kitchen, NOTCO