Audience, Purpose & Message
Which platform is best for short entertaining videos?
TikTok.
Nike says:
"Just Do It."
Which persuasive technique is mainly used?
Pathos.
Your friend accidentally shares fake news because they believed it.
Misinformation.
Turn this sentence into a slogan:
"Exercise is healthy."
Possible Answer: Move More. Live Better.
A dentist says,
"I recommend this toothpaste."
Ethos
Which platform is best for professional networking?
LinkedIn.
A poster says:
"Wear your seatbelt. It saves lives."
Question: What is its purpose?
To persuade people to wear seatbelts.
Someone edits a video to make a politician look guilty.
Disinformation.
Someone shares a celebrity's private address online.
Malinformation.
Change this message to persuade children instead of adults:
"Eat vegetables every day."
Possible Answer:
Eat your veggies and become a superhero!
A commercial says,
"9 out of 10 doctors recommend this medicine."
Logos
Which medium would be best for telling a detailed true story?
Documentary or podcast.
Why might a company choose Instagram instead of a newspaper to advertise clothes?
Because Instagram is visual and reaches younger audiences.
A commercial shows a crying puppy waiting for adoption.
Pathos
A news story contains incorrect weather information because the reporter made a mistake.
Misinformation.
A company posts funny memes every day.
Question
Why might they choose humor instead of facts?
To attract attention and engage their audience.
A campaign uses emotional stories about climate change instead of statistics.
Why might this be effective?
Because emotions can persuade people to care and take action.
Your audience is seniors who don't use social media much.
Which platform would work better?
Newspaper
A famous scientist explains why recycling reduces pollution using research and statistics.
Which TWO persuasive techniques are used?
Ethos + Logos.
Someone knows a story is fake but posts it anyway to influence an election.
Disinformation