Who am I?
This Account Executive became a pilot at the age of 14 and has a passion for planes, trains, and automobiles.
Who is Luke Wareham?
This highly powerful targeting feature in Demand Gen uses first-party data to find new customers who behave similarly to your existing seed list.
What are lookalike segments?
Advertisers can expect to see 14% more conversions when activating this in campaigns.
What is AI Max?
If you need a restaurant recommendation in Chicago, ask this AE, who is also busy counting down the days until their September wedding.
Who is Kiva McGhee?
Google's internal search engine for finding Googler profiles, tools, and more
What is Moma?
This team member has visited 34 countries and strictly avoids coffee, opting only for tea.
Who is Sarah Mafe?
When designing assets for YouTube Shorts, keeping text and logos out of the bottom and right margins ensures they aren't hidden by this visual area.
What is the "Safe Zone" (or Overlay Area)?
Based on a Nielsen MMM meta-analysis, this campaign type delivers an average of 8% higher ROAS and 10% higher sales effectiveness than only Search strategies.
What is PMax?
This Video AE swaps coffee for three energy drinks a day and is currently obsessed with skiing and lowering their golf handicap.
Who is Ethan Thomas?
Respect the user, Respect the opportunity, and Respect each other.
What are Google's values? OR what are the three respects?
This strategic storyteller is a fan of Real Madrid and Manchester City and loves spending time at the beach.
Who is Chris Ashby?
For Skippable In-Stream Ads on YouTube, this is the minimum amount of time a viewer must watch before they are allowed to skip the ad.
What is 5 seconds?
Calculated as 30.4 times your average daily budget, this is the maximum amount Google Ads can charge you in a single calendar month.
What is your monthly spend limit?
This AE loves extreme organization and is often found swooning over antiques or a nice wicker basket.
Who is Kathryn Ferrell?
Organize the world's information and make it universally accessible and useful.
What is Google's mission?
This AE is currently re-learning Spanish and Arabic while balancing life as a quintessential soccer mom.
Who is Ayaan Harper-Shaw?
To combat fatigue and drive better performance in Demand Gen, advertisers should refresh their creative assets at this interval frequency.
If you want to temporarily tell the Smart Bidding algorithm about a short-term conversion rate spike (like a 3-day flash sale), you should apply this setting.
What is a Seasonality Adjustment?
This self-proclaimed Real Estate Maven is obsessed with Zillow and enjoys hiking in their free time.
Who is Carmin McCray?
A place to typically find a snack.
What is the MK?
A true global traveler, this person has visited 31 countries and lists the Croatian song “Moj lipi andele” as their favorite.
Who is Katarina Susac?
Unlike other social media platforms where videos default to mute, this is the percentage of YouTube videos watched with the sound turned on.
What is 95% (or "almost all of them")?
Rather than traditional targeting, PMax uses these marketer-provided data points—like customer lists or custom intents—as a starting point to help find new converters.
What are audience signals?
When not working, this person is usually channeling their dramatic side through Broadway shows or improv classes.
Who is Kathryn Hunter?
Filmed at the San Diego Zoo, this 18-second clip uploaded on April 23, 2005, is known as the first-ever YouTube video.
What is "Me at the Zoo?"