Sentences
What sentence tells the reader what you believe?
An opinion statement (topic sentence).
What language technique asks a question without expecting an answer?
A rhetorical question.
What is the large, eye-catching title of an advertisement called?
A headline.
Why do advertisements often use bright colours?
To attract attention.
"Just Do It"
Nike
What sentence gives evidence or reasons to support your opinion?
A supporting sentence.
What is it called when strong emotional words are used to persuade the reader?
Emotive language.
What part of an advertisement gives more details about the product?
The body text.
What feature helps customers see what the product looks like?
mages or pictures.
"I'm Lovin' It"
McDonald's
: What sentence wraps up your argument and reminds readers of your opinion?
A concluding sentence.
What technique repeats a word or phrase for emphasis?
Repetition.
What section tells people what they should do next?
The call to action.
What feature makes important information stand out?
Bold or large text.
"Finger Lickin' Good"
KFC
Which sentence type asks the reader a question. not needing an answer?
A rhetorical question.
"Scientists agrees that recycling is important." What persuasive technique is this?
Expert Opinion
What is the purpose of a slogan in an advertisement?
To help people remember the product or brand.
Why do advertisers use catchy slogans?
To make the product memorable.
"The Happiest Place on Earth"
Disneyland
"School uniforms should be compulsory because they create equality among students." What type of sentence is this?
An opinion statement with a reason.
What language feature uses words like "we," "our," and "us" to involve the reader?
Inclusive language.
What is the name of the company symbol often found on advertisements?
A logo.
What persuasive feature creates excitement using words like "Amazing!" or "Unbelievable!"?
Emotive language.
"Have a Break, Have a ____"
KitKat (KitKat)