5 P’s
_ refers to what is being offered to the consumer.
Product
_ Marketing is a strategy which attempts to reach as many people as possible.
Mass
Entertainment can reach audiences through broadcast, TV, social media, and _.
live streaming
Amateur athletes are _ to practice and compete.
Unpaid
The first modern Olympic Games was held in _, Greece.
Athens
_ refers to what the consumer pays and should reflect value.
Price
Identifying the target market is an essential step in developing an effective _ plan.
Marketing
Entertainment can add _ to sports and make the experience memorable.
Value
You do not have to play a sport to be in the _ _.
Sports Industry
Early sporting events gained revenue mainly from _ sales.
Ticket
_ refers to where the consumer gets the product.
Place
_ marketing focuses on reaching people who are willing to buy their product.
Target
A better experience can increase fan, athlete, and corporate _.
Loyalty
A person who works in _ engagement, ticket sales, or sports marketing is part of the larger sports _.
Fan, Industry
The earliest evidence of sports comes from cave paintings in _, France
Lascaux
_ includes strategies used to communicate the product message to the target market.
Promotion
Before selecting a target market, marketers ask whether there are enough people to make a _.
Profit
We focus especially on how entertainment _ the sports experience.
Sells
The three types of athletes are _, _, _.
Recreational, Amateur, Professional
The Ancient Greeks recorded their first Olympic Games in _ BCE.
776
What are the 5 P’s of Marketing?
Product, Price, Place, Promotion, People
A _ _ is the portion of the population that makes up the target market.
Market Segment
Three major ways entertainment makes money are audiences/spectators, sponsors, and _.
Broadcasters
Three major ways sports make money are spectators, businesses, and _ _.
Board Casters
Collegiate sports in the United States grew during the _s.
1890