Value Drivers
Spending $200 on concert tickets just to post photos with your friends targets this specific value.
What is Social Value
The anxiety of missing an epic weekend trip, driving you to spend money you don't have.
WHAT IS FOMO
Thinking you are guaranteed to beat the stock market because you got lucky on your first trade.
WHAT IS OVERCONFIDENCE BIAS
A systematic error in thinking that affects the decisions and judgments that people make.
WHAT IS COGNITIVE BIAS
Give me one random baby step.
1-7
Buying a journal, taking a mindfulness course, or funding a gap year taps into this personal dimension.
what is Inner value
Upgrading to a brand-new phone, only to get used to it a month later and feel baseline normal again.
WHAT IS HEDONIC ADAPTATION
Demanding $100 to sell a concert ticket you bought for $20, simply because it is now yours.
WHAT IS ENDOWMENT EFFECT
The pain of losing $50 feels twice as intense as the joy of finding $50 due to this psychological phenomenon.
What is Loss Aversion
How many months expenses should you save up?
What is 3-6 months
Investing in a high-yield savings account or buying dividend stocks serves this core category.
Refusing to throw away a $15 ruined meal because "you already paid for it."
What are sunk cost fallacy
Holding onto a plummeting stock because selling it makes the financial failure "real."
What is Loss Aversion
Buying a gym membership, ergonomic chair, or meal prep kit prioritizes this life category.
What is Physical value
What was the last step in his 7 baby steps
What is give generously