Purpose
Clue: A school posts tomorrow’s lunch menu on its website.
Question: What is the purpose?
To inform students and families about the lunch choices.
Clue: A colorful advertisement shows toys, cartoon animals, and young children playing.
Question: Who is the intended audience?
Young children and their parents.
Clue: A poster says, “Turn Off the Water While Brushing Your Teeth.”
Question: What is the message?
People should save water by turning it off when it is not needed.
The style, size, color, and arrangement of text in a digital-media product.
What is typography?
Clue: A company posts an advertisement for a new pair of athletic shoes.
Question: What is the purpose?
To persuade people to buy the shoes.
Clue: A social media post announces tryouts for the middle school basketball team.
Question: Who is the intended audience?
Middle school students interested in playing basketball.
Clue: A graphic shows a student sitting alone while others laugh at a mean comment posted online. It says, “Words Hurt.”
Question: What is the message?
Cyberbullying and hurtful online comments can harm people.
A photograph, illustration, or other visual used to communicate an idea.
What is an image?
Clue: Someone posts a funny video of a dog trying to catch bubbles.
Question: What is the purpose?
To entertain viewers.
Clue: A video teaches viewers how to pass the written portion of a driver’s test.
Question: Who is the intended audience?
Teenagers or adults preparing to earn a driver’s license.
Clue: A video shows students putting their phones away before crossing a busy street.
Question: What is the message?
Pay attention and avoid using your phone while crossing the street.
The consistent use of logos, colors, fonts, and styles to create an identity for a company or organization.
What is branding?
Clue: A weather app sends an alert that a dangerous thunderstorm is approaching.
Question: What is the purpose?
To inform and warn people about dangerous weather.
Clue: An online advertisement promotes a discounted family vacation package with a hotel, meals, and children’s activities.
Question: Who is the intended audience?
Parents and families planning a vacation.
Clue: A sports-drink advertisement shows an exhausted athlete drinking the product and then finishing a race.
Question: What message is the advertisement communicating?
The drink will give athletes energy or help them perform better.
A visual element—such as an illustration, symbol, shape, or digital design—used to communicate information.
What is a graphic?
Clue: A student creates a video explaining why the school should install more recycling bins.
Question: What are two purposes of this video?
To inform viewers about recycling and persuade the school to install more bins.
Clue: A website uses advanced medical vocabulary to explain a new surgical procedure.
Question: Who is the most likely intended audience?
Doctors, nurses, medical students, or other healthcare professionals.
Clue: A poster shows an embarrassing social media post spreading from one phone to hundreds of phones. It says, “Once It’s Posted, You Can’t Take It Back.”
Question: What is the message?
Think carefully before posting because digital content can spread and become permanent.
A visual that combines text, pictures, symbols, charts, and statistics to explain information quickly.
What is an infographic?