BRAND VOCABULARY
What do we call the tendency to always buy a particular brand?
loyalty
A phone is cheap but works very well. It gives you good quality for its price. What is it?
value for money
Choose the correct option:
“She usually travels / is travelling to work by train.”
travels
You have to wait for a long time before you can check in at the airport. What is it?
a long queue
What is “underground” in American English?
subway
What is a company's set of products called?
range
A watch looks fashionable and expensive. It is elegant and complicated. What adjective can describe it?
sophisticated
Which tense do we use for routine activities and habits?
Present Simple
Your suitcase doesn't arrive at the airport. What problem do you have?
lost or delayed luggage
What is “lift” in American English?
elevator
What do we call the introduction of a new product to the market?
launch
A product doesn't break easily and lasts for many years. What adjective describes it?
durable
Complete the sentence:
“Look! The company ________ (launch) a new product this month.”
is launching
There are more passengers than available seats on the plane. What is this called?
overbooking of seats
What is “car park” in American English?
parking lot
What is the percentage of sales a company has called?
market share
A design looks good even after 20 years. It never goes out of fashion.
timeless / classic
Complete both sentences with the correct form of travel:
1. travels 2. is travelling
Your flight doesn't leave on time and then the airline cancels it. What two problems do you have?
flight delay and cancellation
What is “return ticket” in American English?
round trip
A famous person promotes a product. What is this type of promotion called?
endorsement
A company wants its customers to think that its products are attractive, modern and fashionable. Give three adjectives from the vocabulary.
cool, stylish, fashionable, sophisticated, upscale
Correct the sentence:
“Dior currently looks to recruit a marketing director.”
Dior is currently looking to recruit a marketing director.
You have a very large bag. You want to take it into the plane cabin, but it is too big. Where is the problem?
oversized hand luggage in the cabin
Translate these three British English expressions into American English:
queue — motorway — ground floor
line — freeway/highway — first floor