Adidas Basics
In which year was Adidas founded?
1949
What is Adidas's famous symbol?
The Three Stripes
Which football player represents performance and excellence for Adidas?
Lionel Messi
What is one word that describes Adidas's brand voice?
Motivational/Confident/Inspiring
Which Adidas category focuses on sports performance?
Adidas Performance
Who founded Adidas?
Adolf "Adi" Dassler
What famous phrase represents Adidas?
Impossible Is Nothing
Which ambassador represents creativity and fashion?
JENNIE
What is the difference between brand voice and brand tone?
Voice is consistent; tone changes based on situation/audience.
Which category focuses on fashion and lifestyle?
Adidas Originals
In which country was Adidas founded?
Germany
Name two elements of Adidas's brand identity.
Three Stripes, performance, innovation, etc.
Which celebrity represents boldness and youth culture?
Bad Bunny
What tone is used in sports campaigns?
Powerful and competitive
What is the main message of "Impossible Is Nothing"?
Believe in yourself and overcome challenges.
What does the name Adidas come from?
Adi Dassler's name
What four areas does Adidas combine in its positioning?
Sports, Performance, Lifestyle & Fashion
Name three words describing Adidas's brand personality.
Confident, bold, innovative, ambitious, etc.
What tone is used for youth campaigns?
Energetic and supportive
What type of appeal is mainly used in "Impossible Is Nothing"?
Emotional appeal
What is the name of the famous company founded by Adi Dassler's brother Rudolf?
Puma
Why is the Three Stripes logo important to Adidas?
It creates strong and recognizable brand identity worldwide.
Why does Adidas use both athletes and celebrities as ambassadors?
To represent both performance and lifestyle/culture.
Why does Adidas change its tone but maintain its brand voice?
To connect with different audiences while maintaining a consistent brand identity.
How does "Impossible Is Nothing" reflect Adidas's brand personality?
It shows Adidas as confident, ambitious, bold, inspiring, and empowering.