fast food
target audience is composed of middle- to upper-middle-class suburban families, millennial parents, and young professionals.
Chick-Fil-A
primary target audience consists of suburban middle-to-upper-middle-income families, middle-aged adults (ages 30–64), and multi-generational diners.
Olive Garden
primary target audience consists of Gen Z and Millennials (ages 18–44), on-the-go morning commuters, and middle-to-upper-middle-income suburban families.
Scooters Coffee
primary target audience consists of young adults (ages 18–34), families with children, and middle-income working professionals.
Sonic
primary target audience consists of middle-income families, blue-collar workers, and a highly loyal base of Baby Boomers and Gen Xers.
Texas Roadhouse
primary target audience consists of Gen Z and Millennials (ages 16–34), daily car commuters, and middle-to-upper-middle-income suburban consumers.
151 Coffee
primary target audience consists of young adults (ages 18–35), teenagers, and low-to-middle-income families.
KFC
primary target audience consists of adults aged 25 to 54, suburban and semi-urban families, and a significant baseline of Baby Boomers
Longhorns
primary target audience consists of Gen Z and Millennials (ages 18–34), on-the-go shift workers, and suburban middle-income families.
7 Brew
target audience spans low-to-middle-income consumers across several distinct age segments, notably families with young children, young adults (ages 18–34), and busy working professionals.
McDonald's
primary target audience consists of middle-income families, young adults and Gen Z (ages 18–34), and suburban middle-aged professionals (ages 35–54).
Chili's
primary target audience consists of urban and suburban adults aged 18 to 44 who fall into the middle-to-upper-middle income brackets.
Starbucks