Performance Foundations
Measuring Service
The Balanced Scorecard
Voice of the Customer
Targets and Control
100

This involves collecting and analysing data and communicating information about organisational activities and processes.

What is performance management ?

100

Recording a customer's waiting time in seconds is this type of measure because it is based on observable facts.

What is an objective measure ?

100

This framework prevents organisations from judging performance using financial results alone.

What is the Balanced Scorecard?

100

In this method, a trained evaluator secretly experiences the service as if they were a normal customer.

What is mystery shopping?

100

Managers monitor performance, compare it with a target and intervene when necessary.

What is feedback control?

200

This organisation-wide approach uses measurement, targets, reporting, and control to improve results 

What is performance management ?

200

Asking customers to rate how friendly an employee appeared is this type of measure.

What is a subjective process measure?

200

This Balanceed Scorecard perspective examines how customers and other outside stakeholders view the organisation. 

What is the customer and external perspective ?


200

This customer metric is calculated by subtracting the percentage of detractors from the percentage of promoters.

What is the Net Promoter Score, or NPS?

200

Setting a target by comparing performance with a rival company is this type of target.

What is an external competitor-based target?

300

Performance management begins by establishing these three statements of organisational direction.

What are the vision, mission, and strategic objectives?

300

Two customers give different ratings to the same service experience. this service characteristic explains why

What is heterogeneity?

300

Employee skills, organisational learning, innovation, and development belong to this perspective. 

What is the learning and growth perspective?

300

Assurance, empathy, reliability, responsiveness, and tangibles are the five dimensions of this service-quality method.

What is SERVQUAL?

300

This ambitious target is intended to push employees beyond normal performance, but it may also encourage gaming.

What is a stretch target?

400

This model shows how operational activities contrivute to higher-level organisational outcomes.

What is a strategic linkage model?

400

Because a service cannot be stored, managers may need to measure its performance while it is happening.

What is perishability?

400

Activity objectives normally use this forward-looking type of measure, while outcome objectives use lag measures.

What is a lead measure?

400

In SERQUAL, the service-quality gap is calculated by subtracting this from the customer's perception score.

What is the customer's expectation score?

400

Managers change resources or procedures to meet an existing objective without questioning the objective itself.

What is single-loop learning?

500

Name the six elements of performance management in their correct order

What are: set vision, mission and objectives; define performance; measure performance; set targets; report performance ; and link performance to control systems? 

500

Customer participation makes it difficult to separate the production and consumption of a service.

What is inseparability ?


500

Name all four perspectives in the Balanced Scorecard described in the chapter.

What are financial and market; customer and external' process and capabilities; and learning and growth?


500

A company has 48% promoters, 34% passives, and 18% detractors. Calculate its NPS.

What is +30? (48-18=30)

500

Control charts, warning limits, and action limits are commonly associated with this process-monitoring technique.

What is statistical process control, or SPC?

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