These four words make up the acronym BLUE.
What are Bold, Lead, Unite, and Elevate?
This is the official theme of Customer Service Week 2026.
What is The Extra Mile?
These three letters commonly stand for “standard operating procedure.”
What is an SOP?
This 1977 sci-fi movie introduced audiences to the Death Star and the Rebel Alliance.
What is Star Wars?
This mythical creature is the national animal of Scotland.
What is a unicorn?
This BLUE Cultural Marker is described as “We Lead by Taking _____.”
What is ownership?
On this day of the workweek, employees are encouraged to wear BLUE for teamwork, appreciation, and ADT pride.
What is Thursday?
After testing different voices for Sierra, this voice officially replaced Jade.
Who is Gordon?
This colorful 3-D puzzle became an obsession in the 1980s, with nine colored squares on each of its six faces.
What is a Rubik's Cube?
This name is given to the small plastic or metal tip at the end of a shoelace.
What is an aglet?
Teamwork, collaboration, and inclusivity are central to this BLUE Cultural Marker.
What is Unite?
Vacation shirts, sunglasses, hats, cameras, and travel accessories belong to this CSW daily theme.
What is Road Trip Tourist?
Planned and unplanned are the two major types of these operational events tracked and analyzed by the team.
What are incidents?
This cable channel launched in 1981 and opened with "Video Killed the Radio Star."
What is MTV?
A group of these pink birds is called a “flamboyance.”
What are flamingos?
“We _____ to serve a great purpose” is the Cultural Marker connected with celebrating wins and supporting one another’s growth.
What is Elevate?
Racing-inspired gear, checkered patterns, athletic wear, and jerseys belong to this Monday theme.
What is Ready, Set, Go?
When an operational issue affects multiple departments, NRD helps keep stakeholders informed through accurate and timely versions of these.
What are updates or communications?
In Back to the Future, the DeLorean must reach this speed to travel through time.
What is 88 mph?
Unlike strawberries, this curved yellow fruit is botanically classified as a berry.
What is a banana?
Creativity, innovation, adaptability, critical thinking, and risk-taking are capabilities associated with this BLUE Cultural Marker.
What is Bold?
This Friday theme invites employees to take a victory lap by wearing a shirt representing a personal, team, school, race, or walking milestone.
What is Going the Distance?
This NRD activity sounds simple, but involves actually calling into supported departments to make sure the customer experience and routing are working as expected.
What is testing the lines/IVR?
Blinky, Pinky, Inky, and this orange ghost pursued Pac-Man through the original arcade maze.
Who is Clyde?
On this planet, one day is longer than one year.
What is Venus?