Sports and entertainment marketing
What does the entertainment business provide?
An experience
Is surveying customers an example of primary research
Yes
goods are _______ products
Tangiable
Promotion is described as _______
Communication
Niche or grassroots marketing targets …
A narrow but potentially profitable segment
What are the 3 types of athletes?
Recreational, amateur, professional
What is the goal of public relations?
Build and maintain a positive public image
Services are ______ products
Intangiabe
In AIDA, A stands for ________
Awareness
Which is not one of the five promotional tools in this unit?
Personal selling
Why does entertainment add value to sports?
It increases engagement and loyalty
Proactive media relations occurs when
An organization feeds information to the media
Which is one of the 5 P’s
-people
-preformance
-Publicity
-Profiy
-people
In AIDA, which stage gives people a reason to care?
Action
A team text fan that tickets are 20% off, this is most directly:
Direct and digital marking
Marketing _______ sports means a sports organization markets its own product.
Within
What are the three R’s of media relationships
Rebuilding, Retaining, and Repairing
The sports are entertainment product combines many different ______ into one constantly changing package
experiences
What are the 3 parts of the event triangle?
Event, audience, sponsors
A fan searches online for tickets because they already want to attend a game, this is:
Push marketing
Marketing ________ sports means a nonsports uses sports as a marketing platform
Through
What is a promotional mix and provide an example
The combination of tools used to communicate with customers and partners and an example is advertising and sales promotion
What is a product line?
a collection of similar items for sale
Why are the parts of the event triangle interdependent?
Each part contributes to the success of the event
NAIDA, which stage gets the audience to do something?
Action