Sports and Marketing
Which three types of athletes are identified in the notes
What is Recreational, amateur, professional?
Physical products that you can touch are described as this type of product.
The first “A” in the marketing acronym AIDA is?
What is Awareness
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
The give step purchasing decision process begins with:
Recognizing the need
Entertainment is the business of providing an _____ or event.
What is Experience?
Products that are non-physical, like experiences or services, are called ____.
What is people
What three factors make up the Event Triangle?
What are Event, Audience, and Sponsors
experience
The income statement determines whether a business experienced a profit or a _______
Loss
Why does entertainment add value to sports.
What is It can increase engagement and loyalty?
This “P“ refers to where and how a product or service is made avaliable to customers.
What is place?
What is a business aspect that focuses on financial recording and reporting purposes?
What is Financial Accounting
The first step in developing a career plan is identifying your________
Interests
How do you find owner’s equity?
Assets - Liabilities
Which three groups are identified as major sources of sports revenue.
What is Spectators, Broadcasters, businesses?
This ”P” in the 5 Ps refers directly to the target group of consumers a marketer wants to reach.
What Is people?
When a team sends direct text messages or emails to fans offering discounts on tickets, what promotional strategy are they using?
What is Direct and Digital Marketing
Soft skills include people, communication, and ______ skills
Interpersonal
Introducing new employees to a company and their roles is called:
Onboarding
Which is an entertainment sector identified in the notes
What is video games?
Differing from a single product line, this is defined as all the products an organization sells.
What is product mix?
When a fan actively searches online for tickets of a game that they want to attend, what type of marketing strategy is this?
What is Pull Marketing
O*NET is developed by _________
The U.S. Department of Labor
A venue uses QR codes for menus, promotions, and customer information. Which department would most directly support this technology?
The IT Department