Publications
Magazines share many characteristics with this type of advertising media.
What are newspapers?
The two types of broadcast media
What are TV and radio?
The purpose of out-of-home media
What is to reach people when they are away from home?
An advertisement shown on a 40-foot screen prior to a blockbuster hit
What is movie theater advertising?
The two forms of direct mail
What are printed mail and electronic mail (email)?
Seventeen, People, and Sports Illustrated are examples.
What are consumer magazines?
A 30-minute commercial featuring skin-care products.
What is an infomercial?
Advertisements located on buses and bus shelters
What are transit posters?
An example is an actress on a sitcom using an Apple computer.
What is product placement?
The term for an ad that is located across the top of a web page.
What is a banner ad?
A publication that you might receive if you live in a suburb or rural area
What is a community newspaper?
Four examples of network TV channels.
What are ABC, CBS, NBC, and Fox?
Another name for billboards
What are poster panels?
An illegal activity that involves posing as a bank and sending fraudulent text messages requesting personal information.
What is smishing?
Examples include Bloomberg Businessweek, Fortune, and AdWeek.
What are business magazines?
How some newspapers and magazines eliminate printing costs.
What are digital editions?
People wearing or holding signs to advertise a business or product
What are human directionals?
It includes providing a phone number so that customers can contact
your business.
What is telemarketing?
It allows people to send text messages over their cell phones.
What is short messaging service (SMS)?
The term for newspapers that serve younger, trendier crowds interested in the arts and entertainment.
What are alternative-press newspapers?
Because their advertisements last only as long as they are on the air.
Why are broadcast media considered “time” media as opposed to “space” media?
Large, elaborate electrical signs
What are spectaculars?
A pen inscribed with “DECA” is an example.
What is specialty media?
Sending promotional emails to customers with their permission
What is opt-in email marketing?