Hospitality, Always
Under the 1818 Promise, you should welcome a client within this many seconds.
What is 30 seconds?
Inspire Confidence means helping clients look and feel their this.
What is best?
Every client interaction represents a meaningful one of these in someone's life.
What is a moment?
Our logo shows this animal hanging from a ribbon.
What is a sheep? (the Golden Fleece)
We offer this process for body proportions that are not served well in off-the-rack garments, or for clients seeking more customization or higher-quality fabrics.
What is Made-to-Measure? Like Pari's jacket.
Even when you are helping another client, you should do this when someone new walks in.
What is acknowledge them? (eye contact, a smile, a greeting)
The Rule of Three shows a piece for business, business casual, and this.
What is weekend?
A good discovery question to uncover the "why" behind the visit: "What's the (this) you're shopping for?"
What is occasion?
Brooks Brothers was founded in this American city.
What is New York City?
The dress code "black tie" calls for this formal outfit.
What is a tuxedo?
"Tell me more about the event" is an example of asking a thoughtful one of these to make a client feel heard.
What is a follow-up question?
Explaining that 100% wool breathes is building confidence in this part of the sale: what they are buying.
What is the product?
A thoughtfully prepared fitting room includes relevant items, sizes, options, and this.
What is water?
Brooks Brothers is credited with bringing this type of suit, not individually made in a tailor-shop, to American customers.
What is the ready-to-wear (off-the-rack) suit?
You fasten these to the cuffs of a dress shirt in place of buttons.
What are cufflinks?
Pulling extra options in a client's size and preparing the fitting room ahead of time are examples of doing this with client needs.
What is anticipating them?
When you say "You look confident and comfortable in this," you are being the client's this.
What is their mirror?
If a client's flight leaves tonight, you would focus on pieces that do this.
What is travel well?
The founder's grandson invented this collar, after watching English players of the same named sport.
What is the polo collar?
This lightweight, puckered cotton fabric is a summer suit favorite.
What is seersucker?
In the 2-2-2 model, you check satisfaction at this point after the purchase.
What is 2 days, 2 weeks, and 2 months.
The inner construction of a jacket helps it hold this over time.
What is the canvas?
When a client shares a big milestone, like a promotion or first leadership presentation, you respond with this.
What is congratulations? (validating the importance of the moment)
For his second inauguration in 1865, this U.S. president wore a coat custom made for him by Brooks Brothers.
Who is Abraham Lincoln?
A navy jacket with metal buttons, often worn with odd trousers, goes by this name.
What is a blazer?