Writing to Describe
Writing to Evaluate
Writing to Guide
Language and Style
Audience and Purpose
100

This writing technique appeals to the five senses to help readers picture a destination.

What is imagery?

100

Travel writers often use these to judge whether a destination, hotel, or restaurant is good or bad.

What are opinions?

100

“Pack comfortable shoes and carry water.” These verbs are examples of this type of command language.

What are imperative verbs?

100

“You’ll absolutely love the cozy cafés in Paris!” This technique directly speaks to the reader.

What is direct address?

100

The main reason a writer creates a travel article, blog, or brochure is called this.

What is purpose?

200

“The ocean glittered like a sheet of diamonds.” This is an example of this type of figurative language.

What is a simile?

200

Words like “better,” “safer,” and “more exciting” are examples of these.

What are comparatives?

200

Travel guides often use this organizational feature to divide information into sections.

What are headings and subtitles?

200

“Grab a snack and hit the road!” This type of language is being used.

What is informal language?
200

A travel blogger sharing stories from their own trip is using these.

What are personal experiences?

300

A writer describes a crowded market as “a roaring jungle of color and sound.” This figurative language is called this.

What is a metaphor?

300

Words like “best,” “most beautiful,” and “friendliest” are examples of these.

What are superlatives?

300

“Be sure to visit the museum early to avoid crowds.” This is an example of this helpful feature in guide writing.

What is advice?

300
“Visitors are advised to arrive before noon.” This type of language is being used.

What is formal language?

300

“Book your dream vacation today!” This writing purpose is mainly trying to do this.

What is to persuade?

400

The overall feeling or attitude a writer creates toward a destination is called this.

What is tone?

400

When a travel article favors one destination or viewpoint unfairly, it shows this.

What is bias?

400

“Turn left at the fountain, then walk two blocks.” This writing purpose is most connected to which subunit?

What is Writing to Guide?

400

“The mountains stood guard over the valley.” This figurative language gives human qualities to nonhuman things.

What is personification?

400

A brochure designed to attract tourists will most likely use this kind of tone.

What is enthusiastic or positive?

500

“I wandered through the narrow streets and tasted fresh bread from a tiny bakery.” This point of view is being used.

What is first person point of view?

500

“This is the most breathtaking beach in Europe!” This persuasive technique is commonly found in this kind of travel writing.

What is promotions and advertising?

500

Travel guides often include this type of information about landmarks, transportation, weather, and attractions.

What is destination information?

500

“The city never sleeps.” This exaggerated statement is an example of this figurative language.

What is hyperbole?

500

Travel writers adjust vocabulary and style depending on this group of readers.

What is the audience?

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