Individual
Which area of fundraising brings in the most revenue?
Individual Giving! This year, our goal is $11,742,941.
On average, for how many years have the IP’s current foundation grantmakers been supporting our work?
8 years. The Foundation that has been giving to the IP the longest made its first grant to the IP in 2002 to help pay for DNA testing ($7,500). They just renewed that grant for the 23rd year in a row (now $50,000).
How many digital donors gave to the Innocence Project last fiscal year?
18,880 donors. The Digital Fundraising Team converts the largest number of donors across online channels, including email, SMS/text, web, and paid advertising.
How many records does the Innocence Project currently have in Salesforce?
3,154,777 accounts
Who hosted the 2025 gala?
Whoopi Goldberg
How many donors made gifts to the Innocence Project last fiscal year that landed on the Individual Giving line?
4,152 households
The IP’s largest corporate donor is a company called Blue Beacon. What does Blue Beacon do?
Truck washing. Since 2020, Blue Beacon has donated $2M to the IP.
What is the average monthly donation across the digital fundraising program?
$28. Monthly gifts range from $1 to nearly $1,000 from 6,000 monthly donors.
How many payments did DevOps process last fiscal year?
99,984
How much do we expect the gala to raise this year?
$2,200,000
How many households will receive our holiday season solicitation mailer this month?
20,161 households
Which tech company is the top source of matching gifts to the IP?
Microsoft. Since 2003, we’ve received 36,233 matching gifts from Microsoft, totaling $798,523.11. That’s an average gift of $22.04.
Which email signer(s) help the Innocence Project raise the most funds in digital fundraising campaigns?
Barry Scheck and Peter Neufeld
What is the largest single check ever processed by Dev Ops?
$2,250,000
In what year was our most lucrative gala? (Bonus: how much did it raise?)
2018 (Bonus: $2,881,056)
What is the only revenue line we do NOT budget for?
Legacy Giving
What is the most purchased item on the Innocence Project online store?
Black logo T-shirt. T-shirts, mugs, and tote bags continue to be our best sellers on the store website.
Name two other platforms that integrate with Salesforce
Attentive, Qurum(Phone2Action), Formstack, Funraise, Pardot
How many people attend the gala on average?
750 people
How many donors have told us they are including the IP in their estate plans?
300
Which digital fundraising sweepstakes campaign raises the most funds for the organization?
The United Airlines Sweepstakes campaign. The campaign raised over $77,000 this year.
What is the largest number of records we've imported?
745K records
Who do we highlight most at the gala?
Our clients who have been freed and exonerated over the last year.