Terms
Translation
Translation
сокращение человеческого капитала
a reduction in human assets
отчитываться непосредственно перед
to report directly to
stakeholders
a person or group of people who own a share in a business
long-lasting products
durable goods
Define the type of conditional in these sentences:
It would help our exports if you employed more people in the markets.
We won't accept a pay deal if it's less than 5 %.
2
1
механизмы осуществления контроля
the mechanisms for exercising control
установить в качестве наивысшего приоритета
to set as your highest priority
to reassign
to give someone a different job or position
quality of a product or service that has a unique emotional association in the consumer's mind
unique emotional selling proposition
Match these alternatives to if with their meanings: as long as / providing / unless / in case
- to avoid a possible problem later
- only if
- except if
as long as / providing = only if
unless = except if
in case = to avoid a problem later
товары той же марки
products bearing the same brand
вывести на рынок новый продукт или услугу
to introduce a new product or service into a market
classic blunders
widespread mistakes, usually caused by not taking care or thinking
the PLC phase in which the product is widely accepted, sales growth slows down and profits stabilize
the maturity stage
Explain the difference between these wishes:
1) I wish I had taken French in high school.
2) I wish I worked three days a week.
3) I wish you would pay more attention.
1) Wish to change something in the past.
2) Wish to change something in the present.
3) Polite imperative.
применение маркетинговых методов
application of marketing techniques
отличать товары от товаров конкурентов
to differentiate products from those of the competitors
shelf life
the length of time that a product, especially food, can be kept in a shop before it becomes too old to be sold or used
goods that are have a longer shelf life and are purchased over time
slow-moving consumer goods
Explain the difference between the four types of conditional sentences. Give examples.
1: If the weather is nice, we will go camping.
2: If I were you, I wouldn't trust him.
3: If she had known how to use the mixer, she wouldn't have broken it.
всего лишь преходящее увлечение, тренд
pure fad
сдерживать натиск, отбиваться от конкурентов
to fend off the competition
subsequently
after something else
the process whereby a corporation makes itself smaller in response to changed market circumstances
downsizing
What do we call a mixed conditional? What types are there? Give examples.
2+1: If she got back late last night, she won't come to work today.
2+3: If you were a more experienced driver, you wouldn't have crashed your car.
3+2: If she hadn't missed the bus, she would be here now.