Gmail
Local Service Ads
Similar Audiences
Youtube
100
Approximately how many people use Gmail?
1B
100
How are advertisers charged with LSA?
Pay per lead
100
Define Similar Audiences for Search?
Look alike audience that is generated off your RLSA list
100
How many hours of content are watched on Youtube each day?
1 Billion!
200
Gmail ads work best at what part of the funnel?
Mid Funnel
200
Define Lead in LSA...three options
Call connects

Voicemail

Customer calls back later

200
How do Similar Audiences get generated? Give an example.
User searches for Toyota who is on your RLSA list. Another person searches for Corolla. They will get matched up to your RLSA list.
200
How many people watch Youtube daily?
1.5B
300
What signals does Gmail use to show ads?
User ID that is consistent across all Google properties
300
How long does it take to launch LSA & why?
3-4 weeks, background checks take the longest
300
What is the average reduction to a campaign by adding SAS? 
20%
300
What is the average watch time per user on Youtube?
1 hour
400
Outline targeting options from top of the funnel down that you can do with Gmail.


 Slide 8
400
What is the Google guarantee?
Google will pay up to $2k for a specific job that was performed.
400
How often do SAS lists get updated?
Every 24 hours.
400
What is the fastest growing screen for watch time on Youtube?
TV
500
Name five new targeting options that are coming to Gmail in 2018
Life events, consumer patterns, extended demographics, similar audiences, audience keywords, etc.
500
Give me your best LSA pitch
..
500
What are the benefits of SAS?
Slide 47
500
What percent of video views happen on mobile?
Over 60%
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