Digital Marketing Basics
This type of marketing uses online platforms and tools to reach customers.
What is digital marketing?
This type of digital marketing uses non-paid strategies like SEO and social media engagement.
What is organic digital marketing?
This acronym stands for Paid, Earned, Shared, and Owned media.
What is P.E.S.O.?
This acronym helps marketers remember key digital marketing metrics.
What is I.R.E.C.?
KPIs are used to measure this in marketing campaigns.
What is success (or performance)?
Businesses use digital marketing to build brands, connect with customers, and drive this main outcome.
What is business growth?
Running ads on social media or search engines is an example of this type of marketing.
What is paid digital marketing?
Search ads, influencer marketing, and sponsored posts fall into this media category.
What is paid media?
This metric counts how many times content is shown, even if no one clicks it.
What are impressions?
This tool is commonly used to track website traffic and visitor behavior.
What is Google Analytics?
Digital marketing strategies must constantly change because this is always evolving.
What is the target audience?
Organic marketing focuses on building trust and credibility over this period of time.
What is time (or long term)?
Customer reviews, word-of-mouth, and news coverage are examples of this media type.
What is earned media?
This metric measures how many unique people see content.
What is reach?
This measures how people feel about a brand—positive, negative, or neutral.
What is sentiment?
Unlike traditional marketing, digital marketing allows companies to reach customers primarily in these spaces.
What are online or digital spaces?
Paid digital marketing allows businesses to reach their audience faster, but it requires this.
What is money (or a budget)?
User-generated content, shares, comments, and reposts belong to this category.
What is shared media?
Likes, comments, shares, and clicks are all examples of this metric.
What is engagement?
The number of times a brand or product is talked about online.
What are mentions?
Small companies often choose digital marketing instead of Super Bowl ads because it is more targeted and this.
What is cost-effective (or affordable)?
SEO, content creation, and authentic interactions are examples of this category of marketing.
What is organic marketing?
A company website, blog, podcast, or social media profile is considered this type of media.
What is owned media?
The ultimate goal of digital marketing, such as making a purchase or signing up.
What is conversion?
Paid ads provide more detailed data such as clicks, conversions, and this about users.
What are demographics?