Sports betting
Fantasy sport
Sports PR
Sports broadcasting
Misc.
100

North Carolina fully legalized sports betting in what year? 

2024

100

What's fantasy forefather William Gamson's contribution toward the development of fantasy sport? 

He created The Baseball Seminar in 1960, which was the first recorded instance of managing hypothetical rosters based on the statistical performances of real-life MLB players. 

100

What level of team was the basis of our internal comm. audit assignment?

Minor league

100

Which hockey player's injury did we watch a clip of to dissect how broadcasters handled it in-the-moment? 

Clint Malarchuk, former Buffalo Sabres goalie

100

As a reporter, is it okay to bet on a game after you publish relevant injury information, even if it will switch the line? Or should media members never bet on the teams/games they cover? 

It's a conflict-of-interest for a reporter to bet on sports -- even after he/she reports relevant info. 

200

A prop bet is _________.

When a bet is tied to  a specific occurence in a game, but not necessarily the outcome of the game itself.

200

An article in which newspaper disseminated information and rules about the rotisserie league, which evolved into fantasy baseball as we know it today. 

The New York Times

200

What's earned media and what must a sports PR professional do to receive earned media?

Earned media is when a PR pro pitches a story to a journalist by selling him/her on why this particular story would be good for the audience. PR personnel typically send story pitches via email. 

200

What's the breakfast test? 

In regard to news, it's the thought that images are only appropriate to broadcast or publish if a viewer or newspaper reader would feel comfortable discussing the content over breakfast. 
200

What newspaper advancement in the late-1800s help bookies create the first informal sports betting lines? 

The newspaper box score since a bookie could use stats and a team's past performance to make informed betting predictions.

300

What's the trickle-down-effect of involvement of sports books in media properties and league-wide advertising. 

The irony is that everything points back to the sports books (i.e., it comes full circle). Sports reporters are paid by the outlets they work for, who are paid by the gambling companies, who pay their partner sports leagues for advertising.  

300

What do we mean by fantasy sport being the "game within the game"? 

Fantasy sport is a game of skill, in which winners and losers are determined on the real-life performance of actual players playing in separate on-field games of their own. In other words, fantasy sport participation helps one foster greater engagement with the sport.

300

In regard to rehabilitating an athlete's image after controversy, apologia is ________. 

A formal speech of defense, typically in a press conference setting, in which the athlete who committed a wrongdoing apologizes and takes questions from the media to sway public perception. 

300

Why was ESPN praised for its handling of Damar Hamlin's injury.

Once the broadcast crew realized the severity of the situation (i.e., after showing the replay once), Joe Buck and Troy Aikman discussed the injury on-air, and provided live updates; however, instead of showing Hamlin lying on the turf, the producer opted to focus on crowd and player shots to convey the emotional magnitude of the situation. This conveyed how serious the injury was without compromising Hamlin's sense of privacy during this time. 


300

Why was ESPN launching ESPN Bet in 2023 seen as a departure from Disney's core family image and reputation? 

Former Disney CEO Bob Iger had always distanced himself, and the company, from gambling over fear that it would jeopardize the wholesome appeal of Disney. However, Disney -- ESPN's parent company -- soon saw financial opportunity to launch its own sportsbook app, especially since ESPN was regularly promoting betting content at that time. 

400

What role did the Federal Wire Act play in the history of sports betting? 

Designed to limit organized crime by making it a felony to phone a bet in to a casino, the Federal Wire Act meant that gambling was only permitted within a state's border. Its ramifications are still felt because one has to be present within a state where sports betting is legal to use an app. 

400

Why did the courts deem fantasy sport a game of ______? 

It was deemed a game of skill, and not a game of luck, because a user generally conducts research and makes educated decisions to determine the best possible lineup outcome. Daily fantasy sport helped normalize societal standards toward wagering money on sports-related outcomes. 

400

Why does the NFLPA claim that reporters should be barred from locker-room access?

Because players contend that the locker-room is a sacred space and having reporters in the locker-room infringes on their privacy. Despite open locker-room access being a thing in the NFL for the past 50+ years, the NFLPA wants players to have more control over where/how they are interviewed.

400

How did sports broadcasters talk about sports betting on-air before widespread legalization? 

During the 1980s and 90s, NFL commentators like Jimmy the Greek and Brent Musburger would subtly convey the betting line during the pregame show. Jimmy the Greek's margin of victory in each game prediction was the Vegas oddsmaker's set line for that particular game. This communicated what the line was to local bookies prior to the Internet. 

400

Why did Athletics' owner John Fisher uproot the team from Oakland after the 2024 season? 

He wanted public funding for a new ballpark, and the City of Oakland wouldn't budge -- meaning neither side could reach an amicable agreement. Additionally, Las Vegas offered nearly $400 million in public funding to build the A's a stadium near the Vegas strip. 

500

Why were most Americans against gambling in the mid-to-late-1800s (the era of the 2nd and 3rd Great Awakening)? 

The Awakenings were a period of social reform and gambling was viewed as sinful and dishonest. This period is associated with temperance, in which reformers tried to rid society of illegal gambling (like the kind done in social halls) to create more stability and, in their eyes, less poverty. 

500

What's PASPA and how did it get overturned in 2018 in Murphy v. NCAA.

PASPA stands for the Professional and Amateur Sports Protection Act. It was signed into law in 1992 by George H. W. Bush. PASPA was intended to make gambling on sports illegal, except in the four states (NV, DE, MT, OR) that were grandfathered in. Phil Murphy, governor of New Jersey, filed motion in 2018, alleging that it was unconstitutional since it did not allow states to make their own laws regarding sports betting. 

500
As we discussed, what is Rob Manfred's argument against reinstating Pete Rose? From a PR perspective, what would a campaign aimed at getting Rose reinstated focus on? 

Manfred's argument is that Rose broke integrity of the game as a manager -- something that is baseball still clings to despite its hypocritical stance toward gambling. A PR campaign could center on the revenue that gambling sponsorships bring to the league and how Rose bet on (not against) his team as manager.

500

What's the main ethical approach that sports broadcasters can apply when determining how to proceed with footage of an athlete's injury? What are its four components? 

The Potter Box, designed to navigate moral dilemmas, consists of defining the situation, values, principles, and loyalties. 

500

Explain the concept of hegemony and its historical connection to sports? 

Hegemony is the belief that the dominant social group marginalizes and marginalizes anyone part of the out-group. This means that the dominant group sets the standards for everyone else to follow. In terms of sport, the hegemonic group has traditionally been old, white men, who set the agenda regarding who can (and can't participate). Hegemony in sport reinforces stereotypes. Notable examples of this include baseball's informal "Gentlemen's agreement" and hegemonic standards of media coverage toward women's sports. 

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