Winners During the Pandemic
In 2020, this company was the stock market's biggest star doubling its value in one year thanks to its product whose features included breakout rooms, virtual backgrounds, and "touch up" among others.
What is Zoom?
Before we knew this game giant for its plumbers and princesses, the Japanese company started out in the late 1800's making traditional, hand-painted playing cards.
What is Nintendo?
This is the key term for the type of product that you can see, touch, and keep in your possession. (It's tangible.)
What is a "good" or "physical good"?
With teens and young adults stuck indoors, the video game industry saw a spike in online players during the pandemic -- growth was especially impressive for this online shooter developed by Epic Games based right next door in Cary, NC.
What is Fortnite?
Ever struggled to decide between buying a toy dinosaur, a toy truck, or a toy robot alien? You'd be best off buying this toy and not having to decide at all.
What is a Transformer?
This is the key term for the clearly defined group of people that your product is for.
What is "target market"?
Since the pandemic began, this company has seen a 15% jump in sales fueled by its cleaning products like bleach and disinfecting wipes.
What is Clorox?
Ninja turtle Donatello uses this weapon.
What is a bo / bo-staff / staff?
Paying a dentist to fill a cavity in your tooth is an example of this type of product that you can't touch or keep in your possession because it's an interaction or experience you buy, not a thing.
What is a service?
Bikes became a very hot commodity during the pandemic, including this famous UK brand which was the largest bike maker in the 1900s and happens to share the same name as a city in North Carolina.
What is Raleigh?
Despite the fact that this toy can be enjoyed completely in just 3.47 seconds, it's actually easier to hate it forever. (Or just take the stickers off.)
What is a Rubik's Cube?
These are the two names of the guest speakers we met last week from Laboosh Skate.
Who are Spencer and Cole?
During the pandemic, this company saw a 66% sales increase which is particularly impressive given that its wheeled flagship product has a starting price well over $2k and can't actually take you anywhere.
What is Peloton?
This toy, invented in 1990 by Tuskegee University alum Lonnie Johnson, is best enjoyed during the summer and has reached a staggering 1 billion dollars in sales thanks to Johnson's experience at NASA where he worked with pressure, air, water, and propulsion.
What is the Super Soaker?
When an entrepreneur achieves this key term, he/she gets rich. It means a brand has created exactly the right thing at the right price for the right people and is telling them about it in exactly the right way.
What is "product-market fit"?