VOCAB
memory
experiements
ad physcology
Positive/negative
200
Placebo Effect 

Getting a fake treatment but your mind makes it feel real

200

How many stages are their in the memory process?

3 stages

200

Double blind

Both the person doing the test and the one that is getting tested on don't know which is the placebo

200

celbrity endorsment

when a celebrity advertises a product even if they know nothing about it

200

Positive reinforcement 

Gettting something you want 

300

Social psychology

The study of individuals thoughts and behaviors are affected by others

300

Retrival

The process of getting information out of storage

300

Dependant variable

The thing that is being affected by what is changing I an experiment.

300

Decoy

When a company makes something look like a good deal by adding a decoy product to trick you.

300

Negative punishment 

Losing something you want

400

cognitive dissonance 

The mental discomfort of having 2 controdicting beliefs

400

Storage 

the retention of encoding information everytim

400

Independant variable

The variable that changes

400

bandwagon

whe everyone else has it so you want it.

400

Positive Punishment 

Lossing something you didn't want 

500

Anchoring 

When people rely on the first thing they see

500

Encoding

the process of info into the memory system

500

What is a physiology experiment

A study theoretical questions and determining cause and effect relations ships.

500

expert testimonies

When an expert approves of something to make the product more believable and legit

500

Negative punishment 

Losing something you want

M
e
n
u