Types of products
What are products that satisfy personal or family needs, such as food, clothing, and entertainment?
Consumer products
What branding strategy uses a single brand name for multiple related products, like Levi's Jeans or Apple Tech?
Family branding
What is the perceived worth of a brand, often tied to customer loyalty and the value the brand adds in the marketplace?
Brand equity
What is a group of closely related products, such as a range of Red Robin burgers or Coca-Cola soft drinks?
Product line
What term refers to any feature that identifies a marketer's product from another, such as a logo, name, or design?
Brand
What are products purchased to resell, use in operations, or create another product, like raw materials or component parts?
Business products
What strategy involves using completely different names for each product, like Chevy and Cadillac (from General Motors)?
Individual branding
What term describes the likelihood that customers will continue to buy from a brand based on past positive experiences?
Customer loyalty
What term refers to the total collection of products a company makes, which includes all its product lines?
Product mix
What is considered one of the most important elements of branding, and it’s often the name or term that helps identify a company’s product in the market?
Brand name
What type of consumer product is purchased frequently with minimal effort, like snacks or bottled water?
Convenience products
What is it called when two or more brands are used together on one product, like Coca-Cola Oreo ice cream?
Co-branding
What aspect of brand equity refers to how well customers can recognize a brand name or logo, like Coca-Cola or Nike?
Brand awareness
What type of business product helps in the production process, like machinery or tools?
Accessory equipment
What refers to a company’s strategy of creating and maintaining customer perceptions and feelings about its brand?
Brand management
What type of product requires more effort to buy, as consumers spend time comparing options and prices, such as electronics or clothing?
Shopping products
What type of branding involves a cheap, no-frills product that typically doesn't indicate the manufacturer, like store-brand sugar?
Generic brand
What part of brand equity is the positive or negative associations that come to mind when a consumer thinks of a particular brand?
Brand associations
What are materials used in production that have yet to be processed into finished goods, like raw lumber or steel?
Raw Materials
What is the practice of associating your brand with another for mutual benefit, like when Nike and Apple collaborated on the Nike+ product?
Brand partnership
What are products that customers don’t think about often, like insurance or emergency medical services?
Unsought products
What refers to the total group of products that a company offers, like the full range of products sold at Red Robin or Walmart?
Product mix
What is the value that a brand adds to a product, especially in terms of perceived quality or differentiation from competitors?
Perceived quality
What is the collection of products or services a business offers to satisfy a consumer's specific need?
Product portfolio
What happens when a brand’s reputation, based on its history and market position, has such strength that consumers are willing to pay a premium for it?
Brand equity strength