Marketing Recap

Functions & Utility

100

This economic term describes a product's usefulness, the characteristics fit into one of 5 categories: Form, Information, Time, Place or Possession. 

Utility

200

A phrase that describes the 7 different jobs of Marketing.

Marketing Functions

300

When you're shopping online and are offered monthly payment options so that you don't have to pay a large sum at one time, falls under which function?

Hint: Pricing, Promotion, or Financing

Financing

400

Formal or informal research used to inform business & marketing decisions falls under which function:

Marketing Information Management, Selling or Product Management

Marketing Information Managment

500

List the 7 Functions of Marketing

Hint: Ms. FD and her 4 P's

Marketing Information Management

Selling

Financing

Distribution

Product Management

Promotion

Pricing

Target Market

100

Mass Marketing messages are created to appeal to wide audience, while __________ ___________ is designed to appeal to specific segments of the market.

Target Marketing

200

Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?

Demographics

300

Which market segment includes, understanding a customer's mindset, interests, hobbies, and lifestyle.

Psychographics

400

Kohls and Walmart sell various local, collegiate, and national sports apparel based on their store's location. They use ____________ data to segment the market.

Geographic

500

List all 4 Market Segment categories

Demographics, Psychographics, Geographics, Behavioral

Marketing Mix

100

What are the 4 P's of Marketing?

Product, Price, Place, Promotion

200

Decisions about how to communicate with customers about a particular business, product, or service fall under which P?

Promotion

300

Decisions about packaging, features, branding, size, shape, color, all fall under which P of the Mix?

Product

400

Which P's are included in this example: Netflix expands their distribution from by mail only to by mail and streaming. Prices varied based on your chosen distribution method and package selected.

Price and Place

500

Subscription boxes are all the rage currently. When businesses create a subscription box to send products to customers on a regular basis, their decision altered their strategy for which P of the Marketing Mix?

Place

Promotion

100

Any communication (print, broadcast, digital) that is about the business and/or a specific product or service falls under this category of promotion.

Advertising

200

Sales associate providing specific product information, to help customers make informed decisions about purchases is an example of:

Personal Selling

300

Getting $500 to open a new account at a certain bank, is an example of:

Sales Promotion

400

HarvardD50 YouTube channel, which is regularly updated with videos related to what's going on in the district, special messages from Dr. Tofoya, showcases of student work and achievement, and much more are one way that the district promotes itself. Is this an example of Publicity of Public Relations?

Public Relations

500

What are the 3 main roles of promotion?

Inform, Persuade, Remind

Hodge Podge

100

In what year did the U.S. Ban the advertisement of cigarettes on TV and Radio?

1970

200

The first Instagram photo featured what animal?

A dog.

300

Which soft drink (pop/soda) was invented in Waco Texas in 1885?

Dr. Pepper

400

Which Tech Icon said this:

"You can't just ask your customers what they want and try to give it to them. By the time you get it built, they'll want something new."

Steve Jobs

500

Which Social Network is owned by Microsoft?

LinkedIn