FACT OR OPINION
"These shoes cost $49.99."
What is a fact
(it can be proven by looking at the price tag.)
"Buy our headphones and experience amazing sound!" Why type of statement is "amazing sound?"
What is - An opinion/persuasive claim?
An ad says, "Everyone is buying the new XPhone!"
What persuasive technique is being used?
What is - Bandwagon
Clue: Fresh, Delicious, Amazing."
Are these words mostly facts or opinions?
What is -Opinions.
"Our chips contain 150 caleories per serving."
Fact or Opinion
What is - An fact
"These are the coolest shoes you can buy."
What is an Opinion (someone may not think that the shoes are cool).
"90% of custumors prefer our product."
What should a smart consumer ask?
What is - Who are the customers, and how was the survey conducted?
A commercial shows a happy family using a particular insurance company.
What is the advertiser trying to create?
What is - An emotional appeal.
"Contains 25% less sugar."
What should you find out?
What is - 25% less than what?
"Our chips are the tastiest chips in America."
Fact or Opinion
What is - An opinion.
"Our cereal contains 10 grams of protein."
What is a fact.
(The claim can be verified.)
"Lasts twice as long as the leading brand."
What information is missing?
What is - What product was it compared with, and how was "twice as long' measured?"
A famous basketball player tells you that a particular shoe is the best.
What advertising technique is this?
What is - Celebrity endorsement.
"The #1 energy drink in America."
What important question should you ask?
What is - Who rated it #1 and what creiteria were used?
"9 out of 10 teenagers love our product."
Is this automatically a fact?
What is - No, it is a factual claim that needs evidence.
This is the best cereal for busy teenagers."
What is an opinion.
(can not be proven)
An advertisement says, "Don't be the only student without one!.
What technique is being used?
What is - Bandwagon/fear of missing out.
An advertisement says, "Don't be the only student without one!"
What advertising technique is being used?
What is - Bandwagon/ fear of missing out.
"Used by professional athletes."
Does this automatically mean the product works better?
What is - No. The athletes' use of the product does not prove that it works better.
"Our product is recommended by experts."
Should you automatically believe the advertisment?
What is - No, you need to know who the experts are and what evidence they used.
An advertisement says, "Our product is proven to be better than evert other product." What should you ask before accepting this statement?
What is - what evidence or research proves the claim?
An ad shows a sad animal and asks viewers to donate money.
What is the primary persuasive technique being used?
What is - Emotional appeal.
An ad shows a sad animal and asks viewers to donate money.
What is the primary persuasive technique being used?
What is - emotional appeal.
An advertisement says:
"Scientists agree that our product is the best!"
Name 2 questions you should ask.
What is -
* Which scientists?
* What research supports the claim?
* How many scientists?
* Who funded the research?
An advertisement contains this statement:
"Our product contains 50% more cleaning power and is the best cleaner you'll ever use!"
Define two different types of statements in this advertisement.
What is -
"50% more cleaning power" = factual claim that needs evidence.
"Best cleanier you'll ever use" = opinion.