Find Their WHY
A customer says, “We're just looking.” What question helps uncover the real reason they walked into Zagers today?
“What first got you thinking about owning a Jacuzzi® hot tub?” Listen for pain relief, relaxation, family time, or lifestyle changes.
A customer plans to use their Jacuzzi® during snowy Michigan evenings. What question helps identify the importance of winter comfort?
“How often do you picture yourself using your spa when it's freezing or snowing outside?”
A customer says, “I just want hot water and bubbles.” What question helps determine whether a J200 could be enough?
“Are you mostly looking for a warm, relaxing soak, or do you want specific areas of your body massaged?”
A budget-focused couple wants a simple soak for two and minimal extras. Which collection should you explore first, and what question confirms it?
Start with J200. Ask: “Do you want a compact spa mainly for the two of you, or room for occasional guests?”
A customer says a national chain has a cheaper hot tub. What question helps compare value rather than just price?
“What does their quoted price include—delivery, installation requirements, warranty coverage, service, and ongoing support?”
A couple says they want to relax after work. Ask a question that reveals what relaxation actually means to them.
“When you picture relaxing after a long day, are you imagining quiet soaking, targeted massage, or spending time together?”
A customer is worried about electricity costs in January. What question should come before discussing insulation?
“What monthly operating-cost range would feel comfortable to you during the coldest part of winter?”
A customer mentions lower-back discomfort. What question helps guide the salesperson toward the right seats?
“Which areas would you most want the jets to target, and what kind of pressure feels comfortable?”
A customer wants targeted massage, comfortable seating, and practical technology without the full luxury experience. Where would you start?
Explore J300. Ask: “Which massage areas and seating positions are most important to you?” Then compare layouts.
A customer worries about maintaining water chemistry. What question identifies their real concern?
“Is your biggest concern the time involved, the cost of products, or feeling unsure about water care?”
A customer says their previous hot tub barely got used. What should you ask before recommending another one?
“What kept you from using your last hot tub as often as you expected?” Identify barriers such as comfort, maintenance, location, or cost.
A couple wants their Jacuzzi® installed far from the back door. What qualifying question should you ask?
“How far are you comfortable walking outside in winter to get to your hot tub?”
Two customers want different massage strengths. What question should the salesperson ask?
“Do you each prefer different levels of massage intensity, and would you want to adjust them independently?”
A customer values advanced water care and infrared/red-light therapy more than speakers or immersive entertainment. Which collection deserves a closer look?
Explore J4. Ask: “Which matters more to you: simplified water care or the added therapy experience?” Confirm specific model features.
A customer asks why one Jacuzzi® costs more than another. What question should come before listing features?
“What matters most to you in daily ownership, so I can show you which differences are actually worth paying for?”
A customer loves a premium Jacuzzi® but seems hesitant. What question identifies whether price or value is the obstacle?
“Which features feel worth investing in, and which ones would you be comfortable giving up?”
A customer travels for several weeks during winter. What question helps identify the value of remote monitoring?
“When you're away during freezing weather, how important would it be to check on your spa remotely?” Explore SmartTub® availability.
A customer wants a lounge seat but has never sat in one. What should you ask before selecting a model?
“Would you prefer to stretch out in a lounge or sit upright with your feet on the floor?” Follow with a wet test when possible.
A family wants highly personalized experiences, music, premium lighting, and different massage preferences. Which collection should you demonstrate?
Explore J5. Ask: “Which of those experiences would your family actually use most often?”
A customer likes two Jacuzzi® models equally. What question helps make a confident decision without pressure?
“What would you miss most if you chose one instead of the other?”
A customer wants a Jacuzzi® for the next decade. What question helps determine whether the recommended spa will truly fit their life?
“What would have to be true five years from now for you to say this was absolutely the right hot tub?”
A customer asks which Jacuzzi® has the lowest winter operating cost. What should you qualify before making a comparison?
“What size spa do you need, where will it be installed, and what temperature and usage schedule do you expect?” Operating costs depend on these factors and local conditions.
A customer is interested in the J5 Collection's advanced experiences. What question helps determine whether those features create meaningful value?
“Would you actually use personalized massage, lighting, and therapy settings, or would you prefer a simpler experience?”
A customer wants room for six people but normally soaks alone. What qualifying question prevents choosing a spa that's unnecessarily large?
“How many people will use the hot tub on a normal week, and how often would you actually need seating for six?” Match the everyday need before choosing the model.
A customer is ready to purchase, but the salesperson suspects a smaller model may fit better. What question reflects Zagers' goal of finding the right tub for everyone?
“Before we finalize, does this size and feature package match how you'll use your spa for years to come?”