Appeals or claim
Infers that you can be attractive too
Sexiness
Slamming the competition
Name calling
Buy out of ____ of not doing it.
Fear
"Extraordinary food for extraordinary dogs"
Snob
Make your vote! Coca-cola or Pepsi?
Name calling
You don't want to miss out.
Bandwagon
Flattery
Compliment the consumer
Pulls at your ____ to do or buy
Heat strings
Selena Gomez in a Pantene ad.
Endorsement
Gets rid of 99.9% of germs
Scientific claim
Radical
Avant Garde
Does not finish the comparison but suggests that a product is "more" or "better"
Unfinished claim
Your child/family could be like this too.
Ideal kids/family's.
"Coke is the most asked-for soft drink in the world.
Bandwagon.
"We specialize in the creation of individual cars, built to individual requirements, each as individual as it's owner."
Compliment the customer
Join the ranks of the elite
Snob
Affirms the product's goodness or desirability
Rhetorical question
Insults the consumer
Put down
You are ahead of the times!
Avant Garde.
"Are you in?"
Rhetorical question
I want to be as beautiful, smart, and rich as them.
Endorsement
Experimental or numerical proof
Scientific or statistical claim
Do this and you life will be _____
Excitement.
Average Joe on an ad for State Farm.
Folksy
"Removes more plaque"
Unfinished claim