retailing in the USA
Represents the distribution channel to most consumers.
What are retailors?
This guides decisions regarding the items it will offer
What is merchandising strategy
Strategy that includes store size, type, and location; merchandise assortment; services offered by competitors; customer expectations; and financial resources.
What is customer service strategy?
This classification distinguishes between chain stores and independent retailers
What is classification by ownership?
This type of marketing comes in many forms: sales letters, postcards, brochures, booklets, catalogs, and DVDs
What is Direct Mail?
Is the largest private-sector employer in the United States
What is retail?
Gift wrapping, alterations, return privileges, bridal registries, consultants, delivery and installation, and online shopping via store websites are all contributors to this strategy.
What is customer Service Strategy
The strategy that includes type of product, company objectives, competitor pricing, and customer perceptions.
What is pricing strategy?
This classification categorizes stores as convenience, shopping, or specialty retailers.
What is classfication by shopping effort?
Using this marketing strategy manufactures completely bypass retailers and wholesalers.
What is direct selling?
The largest retailer in the United States
What is Walmart
This plays a major role in consumer perceptions of a retailer
What is pricing strategy
This strategy includes cost to rent or build a location, convenience for customers, proximity to competitors, and the type of products sold
What is location/distribution strategy?
This classification is essentially a continuum between self-service, full-service retailers and self-selection.
What is classfication by services provided?
While this type of nonstore retailing is only about two decades old, even the largest physical retailers, like Walmart, are aggressively investing in their online retailing operation in order to compete.
What is online retailing?
The largest online retailor in the United States
What is Amazon?
This is a potential determining factor in the success or failure of a retail business
What is location distribution strategy
This store layout, merchandise presentation, lighting, color, sounds, scents, and cleanliness.
What are atmospherics?
This classification includes three major categories: specialty stores, general-merchandise retailers, and food retailers.
What is classification by product lines?
This marketing strategy is often a hybrid of physical retail, online retail, and direct mail promotion
What is direct response retailing?
The largest retailers in the United States are significant in two areas.
What is revenue and number of stores
Through this strategy, a retailer seeks to communicate information about its stores—locations, merchandise selections, hours of operation, and prices.
What is promotional strategy?
This strategy includes purchased advertising space in newspapers, on radio, and on television.
What is promotional strategy?
This type of retailor focus their marketing appeals on accessible locations, extended store hours, rapid checkout service, and adequate parking facilities
What is a convenience retailor?
Today, nearly 18,000 of these operators sell about $7 billion in convenience goods annually in the United States alone.
What are vending machine operators?