What is ethnography
Is ethnography study qualitative or quantitative?
Qualitative
Ethnographic research has 3 methods that you can use, which are they?
Observation, interview, and archival research
Why might ethnography be difficult for quick projects?
It requires significant time, making it unsuitable for tight deadlines
Did Taylor study a single person or an entire community?
an entire community
What is ethnography?
Ethnography is the study of people in their own environment.
What is the first step that we presented on?
Identify the problem
When is ethnography most useful?
At the start, to deeply understand users' needs and behaviors
What type of research did Douglas Taylor conduct?
Ethnography
What year di ethnography study begin to emerge?
19th century 1915 and 1925
What was the second step?
Formulate research questions
What must researchers do to gain firsthand insight about the individuals?
Immerse themselves in the group's daily life
What was Taylors research focused on?
Garifuna Culture
Who were to of the pioneers of ethnography mentioned in the presentation?
Bronisław Malinowski and Margaret Mead
How many steps did we present on?
8
What type of insights does ethnography provide by observing users in their natural settings?
It provides insights into how people live, work, and solve problems
If you were to spend a year living in another culture for a study like Douglas Taylor did, what’s one thing you would be excited to learn about or experience firsthand?
Learn about their food and cooking traditions or how they express their spirituality