a
A grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.
consumerism
Type of competition with many sellers and similar products
Pure comp.
Uncontrollable factors that can affect marketing positively or negatively
Environmental forces
An alternative to government control whereby an industry attempts to police itself.
Self regulation
Which C of marketing?
Target audience, motivations, behaviors, perception, communication channels
Customers
The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
Environmental scanning
Which C of marketing?
Products, competitive advantages, brands, objectives, performance
Company
Which C of Marketing?
Regulations, social trends, economic trends, tech trends
Context
Which C of marketing?
Suppliers, partners, investors, distributors
Collaborators
Which C of marketing?
Direct vs indirect, positioning, strategies, strengths, weaknesses
Competition
The concern for obtaining the best quality, features, and performance of a product or service for a given price that drives consumption behavior.
Value Consciousness
An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digital offerings.
Marketspace
type of competition with many sellers and substitutable products
Monopolistic comp.
List the 5 Cs of marketing
Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.
multicultural marketing
Name the 5 environmental forces