Independent variable
This type of variable means that a characteristic is present or absent.
Categorical or nominal
This is everyone in the world with the exact characteristic you want to study.
Population
This type of quantitative method involves the randomization of participants between the treatment and control groups.
True Experiment or Experiment
Correlation is not this.
Causation
This is a fault with a survey question indicating that more than one thing is being asked.
Double-barreled question
An urban rodentologist studies these (often unwanted) critters.
City rats
With a giant asterisk, in research, this is the hypothesized "effect" of a phenomenon.
Dependent variable
This type of variable is measured in terms of intensity, magnitude, length, strength, etc.
Continuous
This is the often-unattainable gold standard of sampling.
Probabilty sampling
While similar to another quantitative method, this method does not involve randomizing participants into groups.
Quasi-Experiment or Field Experiments or Natural Experiments
This term indicates that our distribution is NOT normal.
Skew
In content analysis, this type of content is merely a description of surface-level characteristics
"I saw my life flash before my eyes." A pseudothanatologist studies this surprisingly common phenomenon that often leads to significant changes in life course after they occur.
This is the term for something that does not vary.
Constant
This level of measurement involves ranking options.
Ordinal
This type of sampling involves getting anyone you can to participate in your research.
This kind of design allows us to test for interaction effects.
Factorial
Mean, median, and mode are all examples of what?
Measures of central tendency
A video, a word, a sentence, a podcast, an article. This term simply means what you will be observing in a content analysis study.
Unit of analysis
A plumologist studies these- what I sometimes call "Bird Leaves."
Feathers
Reliability
"Zero" is possible in this level of measurement.
This "wintery" sampling technique involves getting other participants to help find more participants.
Snowball
This type of design involves measuring the same people more than once.
Longitudinal design
This means how far the scores are away from one another, and ultimately, is how we determine statistically significant differences.
Standard deviation
In communication, we want p to be this.
<.05
A fulmonologist studies this. It would be extremely difficult to catch it in a bottle, per the common idiom.
Lightning
Validity
I strongly agree that this level of measurement is most commonly derived from Likert scales.
Interval
N
Sample Size
A post-test only design allows us to look for variance __________ groups. Not, _________ groups.
between, within
This test assesses the influence of one or more continuous level IVs on a single continuous level DV
Regression
The number of times a score appears for a given variable.
Frequency
A matrimonionlogist studies this... till death.
Marriage ceremonies
Formulating hypotheses is NOT a part of this type of research process.
Inductive
This bi-polar form of measurement involves having participant indicate their preference between two opposite descriptors.
Semantic differential
When using this sampling technique, I am intentionally choosing participants based on how well they fit the characteristic I want to study.
Purposive
•R O X O
•R O O
Pre-test, post-test design
This test determines differences between more than two groups of a categorical independent variable on a continuous level dependent variable
ANOVA
If our findings are not statistically significant, then we do this to the null hypothesis.
Fail to reject
An enigmatologist studies these - definitely a useful resource for cracking the daily Wordle.
Word puzzles