1-5
5-10
10-15
15-20
RANDOM
100
Lowes Home Improvement provides credit lines to other businesses in order to meet its organizational goals. This is an example of which marketing function?
A. Distribution + B. Financing C. Pricing D. Selling
100
Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?
A. Distribution B. Financing +C. Product management D. Selling
100
11. Which is an example of personalized promotion?
A. Jade posted flyers for guests to be informed about her detox program. B. Jade’s company sponsored a health fair. + C. Jade met with a couple to discuss the benefits of detoxing. D. Jade presented a seminar to
100
Mary checks the label on all products she buys for warnings. This is an example of which type of consumer information source?
+ A. Business sources B. Government agencies C. Media D. Product testing organizatio
100
Office Depot sells office supplies and copying services. It promotes its supplies and services to customers that operate a home office or a business office. Which step of the marketing strategy has it performed?
A. Create a marketing mix B. Create a target market C. Identify a marketing mix +D. Identify a target market
200
Pop-up advertisements for video games appear whenever Amy visits a website of a sports store. This is an example of which marketing function?
A. Distribution B. Financing +C. Promotion D. Selling
200
Dunkin’ Donuts offers a free donut to customers that complete an on-line survey. The feedback will help with the future product options. This is an example of which marketing function?
A. Distribution B. Financing + C. Marketing-information management D. Selling
200
Office Depot sells office supplies and copying services. It promotes its supplies and services to customers that operate a home office or a business office. Which step of the marketing strategy has it performed?
A. Create a marketing mix B. Create a target market C. Identify a marketing mix +D. Identify a target market
200
7. Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source?
A. Business sources + B. Government agencies C. Media D. Product testing organization
200
. Tammy designs sales brochures that include the value, features, and benefits of hand-crafted furniture. This is an example of which marketing function?
A. Distribution B. Financing + C. Promotion D. Selling
300
Many small businesses that sell unique products realized it is easier to make a profit by having businesses online as opposed to a physical location. This is an example of which marketing function?
+A. Distribution B. Pricing C. Promotion D. Selling
300
New York Fashions Clothing Company surveys customers to find out which zip codes most of their customers reside. The results will help with the company's relocation plans. This is an example of which marketing function?
A. Distribution B. Financing +C. Marketing-information management D. Selling
300
Dr. Scholl’s provides a variety of products for the feet. It promotes its product to people who want to make their feet more comfortable. Which step of the marketing strategy has it performed?
A. Create a marketing mix B. Create a target market C. Identify a marketing mix + D. Identify a target market
300
Mary will be opening her own camera store soon. She is trying to figure out which types of cameras to sell. Where is she in the consumer decision-making process
+A. Gather information B. Make a purchase C. Recognize a need or want D. Select and evaluate alternatives
300
New York Fashions Clothing Company surveys customers to find out which zip codes most of their customers reside. The results will help with the company's relocation plans. This is an example of which marketing function?
A. Distribution B. Financing +C. Marketing-information management D. Selling
400
DMS has opened many warehouses throughout the city. This has especially increased convenience for its business customers. This is an example of which marketing function?
+ A. Distribution B. Financing C. Promotion D. Selling
400
A travel agency usually offers vacation packages starting at $399. The manager has determined that its operating expenses have increased; therefore, it will increase its markup by 45%. What will the new starting price for a vacation packages?
A. $45.00 B. $179.55 C. $358.55 + D. $578.55
400
Brad refuses to eat a new product because of a warning from the United States Department of Agriculture. This is an example of which type of consumer information source?
A. Business sources + B. Government agencies C. Media D. Product testing organization
400
Mary has reviewed several camera dealers’ websites, talked with other camera store operators, and surveyed potential customers about cameras. Where is she in the consumer decision-making process?
+A. Gather information B. Make a purchase C. Recognize a need or want D. Select and evaluate alternatives
400
A travel agency usually offers vacation packages starting at $399. The manager has determined that its operating expenses have increased; therefore, it will increase its markup by 45%. What will the new starting price for a vacation packages?
A. $45.00 B. $179.55 C. $358.55 + D. $578.55
500
. Tammy designs sales brochures that include the value, features, and benefits of hand-crafted furniture. This is an example of which marketing function?
A. Distribution B. Financing + C. Promotion D. Selling
500
Which is an example of direct channel of distribution?
A. Mary hired her mother to assist with her cupcake business. B. Mary pays an advertising agency to promote her cupcake company. C. Mary pays Tim to deliver cupcakes to customers. +D. Mary takes care of all the marketing functions for her cupcake company.
500
Joan read a newspaper article about a new and improved product coming on the market next week. This is an example of which type of consumer information source?
A. Business sources B. Government agencies + C. Media D. Product testing organization
500
Pop-up advertisements for video games appear whenever Amy visits a website of a sports store. This is an example of which marketing function?
A. Distribution B. Financing +C. Promotion D. Selling
500
Which is an example of direct channel of distribution?
A. Mary hired her mother to assist with her cupcake business. B. Mary pays an advertising agency to promote her cupcake company. C. Mary pays Tim to deliver cupcakes to customers. +D. Mary takes care of all the marketing functions for her cupcake company.
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