Talk Isn't Cheap
Need help getting ready? This influencer reportedly makes between $40-70K per video.
Who is Alix Earle?
These three sports were the most watched in the 2024 Paris Olympics.
What are gymnastics, swimming, and track?
https://www.statista.com/statistics/1473586/sports-most-likely-watched-paris-olympics-us/
This emotional trigger is used in the #LikeAGirl campaign by challenging stereotypes and social norms.
What is empowerment?
This outdoor gear brand uses real stories of adventurers in its "Stories We Wear" campaign to inspire exploration and sustainability.
What is Patagonia?
In this class you learned how to create a content strategy that connected with the target audience.
What is Content Strategy & User Engagement? (APRD 3005)
There's nothing "skim"py about what this influencer reportedly rakes in. Allegedly they rake in about $2.1 million per post.
Who is Kim Kardashian?
What is NCAA D-1 Women's college basketball?
This emotional trigger motivates people to take advantage of "limited time" offers.
What is scarcity?
This beer brand's emotional "Lost Dog" Super Bowl ad told a heartfelt tale of friendship between a puppy and a horse.
What is Budweiser?
In this class you learned how to place media in the right place, at the right time, for the right amount of time, in front of the right people.
What is Communication Platforms or Communication and Media Planning? (APRD 3002)
This influencer really knows how to reach his goals. He allegedly generates $3.23 million per post.
Who is Cristiano Ronaldo?
These two athletes are said to be the two highest NIL compensated athletes.
Who is Shedeur Sanders & Livy Dunn?
6.2 million/4 million
3.4 million Travis Hunter
https://www.on3.com/nil/rankings/
This emotional trigger is often evoked during the holiday season.
What is nostalgia?
This brand's "LikeAGirl campaign told empowering stories about young girls redefining what it means to do things "like a girl".
What is Always?
In this class you learned about branding and brand equity.
What is Brand Solutions? (APRD 3009)
This influencer does elaborate stunts and has challenge style videos. They allegedly make $700 million per year.
Who is Mr. Beast?
This athlete has sponsorship deals with Gatorade, Nike, and State Farm.
Who is Caitlin Clark?
This emotional trigger is used in Dove's "Real Beauty" campaign and is used to connect audiences by portraying authenticity and relatability.
What is vulnerability?
This financial company's campaign tells stories about the meaningful moments money can't buy.
What is Mastercard?
In this class you work in a group to build a strategy informed executable campaign?
What is Capstone class or Strategic Thinking? (APRD 4405)
This influencer offers lifestyle tips and her own coffee brand. Allegedly they make over $1200.00 per day.
Who is Emma Chamberlin?
This brand partnered with the NBA, WNBA, and the USA.
What is SKIMS?
This emotional trigger is prevalent in Red Bull's "Gives you Wings" campaign.
What is aspiration?
This car manufacturer's Super Bowl commercials, like "The Force" feature a mini-Darth Vader, are known for heartwarming and humorous storytelling.
What is Volkswagen?
In this class you learned how to leverage these things to inform your creative strategy.
What is consumer insights? (APRD 3010)