1
All existing goods and services began with a(n)
a idea
b solution.
c target market.
d financial investment.
a idea
Which of the following factors have resulted in a greater focus on new product ideas:
a Less competition and shorter product life cycles
b More competition and longer product life cycles
c Less competition and longer product life cycles
d More competition and shorter product life cycles
d More competition and shorter product life cycles
As a result of increased interest in health and fitness, businesses have developed many new goods and services, including wearable fitness devices and a diverse range of workout classes. This is an example of businesses developing new products in response to
a an opinion.
b a trend.
c elasticity.
d touch points.
b a trend.
To learn what customers need and want, marketers are very
a enthusiastic.
b formal.
c closed-minded.
d observant.
d observant.
Marketable goods and services are often developed because an existing problem needs to be
a protected.
b provoked.
c solved.
d created.
c solved.
Which of the following are most likely to be complementary products:
a Sweaters and sweatshirts
b Books and DVDs
c Silverware and dishes
d Flashlights and lamps
c Silverware and dishes
The Internet has replaced traditional newspapers as the primary source of news and information for many people. Internet news sites are an example of
a substitute goods.
b programmed thinking.
c complementary goods.
d lateral thinking.
a substitute goods.
Many small business owners channel their __________ into successful new products.
a weaknesses
b authority
c work orders
d strengths
d strengths
Some business professionals are reluctant to generate new product ideas because they
a think outside the box.
b are lateral thinkers.
c like to explore.
d are afraid of risk.
d are afraid of risk.
The creative-thinking process often involves the use of different methods that
a eliminate the need for rational-thinking processes.
b instill the subconscious mind with clear thoughts.
c make connections between two unrelated things.
d develop a set of clear policies and procedures.
c make connections between two unrelated things.
What type of thinking involves approaching an issue from new illogical directions and using
illogical methods to develop new ideas?
a Morphological
b Forced
c Programmed
d Lateral
d Lateral
The primary goal during the brainstorming process is to
a come up with as many ideas as possible.
b analyze each idea as it is presented.
c rate each idea in relation to one another.
d come up with a set number of ideas within a certain time.
a come up with as many ideas as possible.
Criticism typically __________ creativity.
a encourages
b equals
c revitalizes
d reduces
d reduces
Which of the following guidelines must be followed when using the relay brainstorming creative-thinking method:
a You can respond in any order.
b You can only use relay brainstorming alone.
c You cannot help your teammates.
d You cannot compete against others.
c You cannot help your teammates.
Which of the following creative-thinking methods generates ideas by writing a phrase on paper and making associations with the phrase:
a Unconscious problem solving
b Mind mapping
c Situational analysis
d Metaphorical synectics
b Mind mapping
Sandy and members of her team took turns randomly sketching and doodling on a piece of paper. Now, they are studying the doodles, trying to identify the shapes that they see, and determining how the shapes can be related to a particular product opportunity. Sandy and her team are using the __________ creative-thinking technique.
a synectics
b braindrawing
c starbursting
d free association
b braindrawing
Which creative-thinking method involves using words such as “who,” “how,” “would,” and “should” to develop original questions to ask about a product opportunity?
a Mind mapping
b Forced questioning
c Brainstorming
d Free association
b Forced questioning
What tools are needed when using the forced analogies method of creative thinking?
a Allegories and syntax
b Metaphors and similes
c Syntax and antonyms
d Metaphors and antonyms
b Metaphors and similes
Gwen is a very logical and analytical person who likes to develop new ideas using structured, organized techniques. Based on this information, Gwen is most likely to prefer __________ thinking ideation methods.
a lateral
b artistic
c programmed
d philosophical
c programmed
Shane is listing the attributes of a particular product and then combining these attributes in different ways to create new products. What creative-thinking technique is Shane using?
a Free association
b Morphological analysis
c Relay brainstorming
d Attribute listing
b Morphological analysis