1
Any paid form of nonpersonal presentation of ideas, images, goods, or services
Advertising
Consumer goods and services purchased quickly and without much thought or effort
Convenience products
A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard
Bus/Car wrap
Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
Channels of distribution
The product life cycle stage in which sales rise rapidly
Growth stage
Forms of advertising that seek a specific, measurable action from a targeted group of consumers, using direct mail, telemarketing, emails, etc. that are sent directly to a consumer’s home or business
Direct marketing
Total cost per interaction with a member of a target audience
Cost per contact
The product life cycle stage in which sales and profits fall rapidly
Decline stage
Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and emails
Direct mail
Prominent people on social media who impact the purchase decisions of a community or audience
Influencers
People who personally use a good or service to satisfy their own wants
Ultimate consumers
Promotional messages appearing on the internet, usually at the top of websites
Banner advertisements
Promotional techniques that are unconventional, low-cost, and aim to attract consumers’ attention
Guerrilla marketing
Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
Intermediaries
The product life cycle stage when the product first appears in the marketplace
Introductory stage
The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
Maturity stage
The message channels used by a seller to promote a good, service, or idea
Media
Online advertisements that appear near the top of search engine results; may appear to the right of regular listings
Paid listings
An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad
Pay-per-click link
Intermediaries who help move goods between producers and retailers by buying goods from producers and selling them to retailers
Wholesalers
Products that consumers do not actively seek
Unsought products
The practice of coordinating all promotional activities to form a unified brand message
Integrated marketing communications
An online advertisement appearing in a list of websites generated by a search engine in response to a keyword(s)
Search engine listing
A promotional strategy in which a company takes its products directly to consumers
Push strategy
A promotional strategy in which a company uses product promotion tactics to draw customers to a product
Pull strategy