What is Identify a target market and Create a marketing mix
100
What are the five major sources of consumer information?
What is Product testing organization, media sources, government agencies, business sources, and personal contact
100
What is an example of product testing organization
What is underwriter laboratories
100
what is a department store?
What is a large store stocking many varieties of goods in different departments.
100
what is a specialty superstore
What is a really big store that sales a certain item that has more items than average
200
What does a marketing strategy provide for a business?
What is Marketing strategies help a business reach its goal. It also helps the business grow and develop.
200
what is the purpose of product testing organization
What is it tests products and services to detect benefits
200
what is an example of media sources
What is print-magazines, internet
200
what is a discount store
What is stores that sell items at a lower price
200
what is a superstore
What is a store that has more than the average amount of items
300
What is a target market?
What is A specific group of consumers at which a company aims its products and services
300
What is the purpose of media sources?
What is it provides specific information about products and services
300
what is an example of government agencies
What is federal, state, and local
300
what is a specialty store
What is a store that sells specific items
300
what is a warehouse club
What is a big store with very big items
400
What is a marketing mix?
What is a combination of factors that can be controlled by a company to influence consumers to purchase its products.
400
what is the purpose of business sources?
What is they are available as a public service and to sell products an services.
400
what is an example of business sources
What is product labels and customer service
400
what is a supermarket
What is a place where you can buy groceries and other food items
400
what is an example of a warehouse club
What is costco, Sam's Club
500
List the steps in the Consumer Decision-Making Process
What is
Recognize a need or want
Gather information
Select and evaluate alternatives
Make a purchase decision
Determine the effectiveness of the decision
500
What is the purpose of personal contact
What is it is word of mouth advertising, and you hear it from others (their opinion)
500
what is an example of personal contact
What is a friend or relative
500
what is a convenience store
What is a store with long hours and in a convenient location