Ch. 1
Defined as: the process of evaluating data with the purpose of drawing conclusions to address all types of questions.
Data analytics
CEO and CFO hold a chat to discuss recent quarterly results (or other matters) on this type of accounting data source
Conference Call Transcript
meaningful numbers, such as transaction amount, net income, age, or the score on an exam.
Numerical
a unique identifier in each table in database management
Travis Kelce plays what position for the KC Chiefs?
Tight end
In 2024, this wide receiver for the Miami Dolphins became the fastest player in NFL history to reach 1,000 receiving yards in a season.
Tyreek Hill
Summarized by:
1.Ask the right questions
2.extract transform and load relevant data
3.apply appropriate data analytic techniques
4.interpret and share the results with stakeholders
Data analytics mindset
The "V" in big data that stands for the sheer quantity of data
Volume
numerical data with an equal and definitive ratio between each data point and absolute “zero”
Ratio data
Structured query language
In 2023, Travis Kelce mentioned that he wanted to meet Taylor Swift by giving her this item at one of her concerts.
a friendship bracelet
This rookie quarterback, drafted No. 1 overall in 2024, is starting for the Carolina Panthers.
Caleb Williams
Lowest level of Bloom's taxonomy
Remembering
A standards-based way of exchanging business information between business systems.
XBRL
a centralized repository of information about data containing a separate record for each field/variable in the table/database.
Data dictionary
graphical representation of an information system
ER or entity relationship diagram
Taylor Swift was rumored to have met Travis Kelce's mother, Donna, during this high-profile game where Taylor attended in 2023.
Chiefs v. Bears
This Dallas Cowboys linebacker, known for his speed and versatility, remains a key defensive player in 2024.
Micah Parsons
A type of analytics that asks the question: What should we do based on what we expect to happen?
Prescriptive analytics
A data source that tracks everything about the customer
Customer Relationship management
The most sophisticated way of analyzing categorical data quantitatively
Proportions
data organized into sets of columns (fields) and rows (records) in databases
tables
Before his relationship with Taylor Swift, Travis Kelce was known for starring in this 2016 dating reality show.
"Catching Kelce"
his New York Mets pitcher underwent Tommy John surgery and is missing the 2024 season, a major blow to the team's rotation.
Edwin Diaz
A type of visualization that shows the distribution of values
Histogram
SEC Required Quarterly Filing for Publicly Traded Companies.
10-Q
A data type which has a distinguishing function of "meaningful distance"
interval data
an internal control in database management that reduces the possibility of having more than one version of the truth
version control
Travis Kelce's podcast, where he discussed his attempt to meet Taylor Swift by giving her a friendship bracelet, is co-hosted by his brother, Jason Kelce, and is called this.
New Heights
his veteran player for the Detroit Tigers reached the 500-home-run milestone, cementing his Hall of Fame career.
Miguel Cabrera