Grammar
Research and Citations
Ad Tactics
Professional Documents
Business Ethics
100
Where would you put the semicolon in this sentence?
It rained for weeks the garden flooded.
After "weeks."
It rained for weeks; the garden flooded.
100
Which of the following statements is objective?
1. Babies need to sleep for at least 12 hours daily
2. Aliens built the pyramids
3. Cookie dough is the best ice-cream flavor
Babies need to sleep for at least 12 hours daily
100
A commercial follows a main character on a short journey with a beginning, middle, and end.
Which tactics?
Narrative/storytelling.
100
Which of the following are soft skills on a resume?
Teamwork, graphic design, Python, bilingual, adaptability, network security
Teamwork & adaptability
100
Which of the following are psychographics?
Boomers, conservatives, Taylor Swift fans, bookworms, undergrads, people of Indigenous descent
Conservatives, Taylor Swift fans, bookworms,
200
Which is a sentence fragment?
1. I shrugged.
2. Too little, too late.
3. From whom Sacagawea had been separated years before.
2 and 3
200
What is the proper citation for page 89 of a source written by Javi Garcia?
a. (Garcia, 89)
b. (Garcia, pp. 89)
c. (Garcia 89)
4. (Garcia, J. 89)
3. (Garcia 89)
200
The famous "I'm a Mac/I'm a PC" ads cast a young, hip guy to represent Apple and a stuffy, buttoned-up guy to rep. PC.
Anthropomorphism and bottled cool.
200
What should you NOT include in the "professional summary" section of a resume?
Experience, goals, age, city of residence, skills
age & city of residence
200
In 1-2 sentences, tell me about a demographic that might be unethical to target and why.
Demos like children, the elderly, and fiancially insecure people
300
Where should the commas go?
The main character a clever and resourceful detective solved the case because she noticed a tiny overlooked clue.
After "character," "detective," and "tiny."
The main character, a clever and resourceful detective, solved the case because she noticed a tiny, overlooked clue.
300
You have a book written by following two authors: Patricia O'Neill and Jose Martinez. Which option shows the correct way to format the authors' names on the Works Cited page of your paper?
a. O'Neill, Patricia, and Jose Martinez.
b. O'Neill, P. & Martinez, J.
c. O'Neill, Patricia, & Jose Martinez.
a. O'Neill, Patricia, and Jose Martinez.
300
A KitchenAid commercial associates using a stand mixer with eating cupcakes, making happy memories, and baking with friends.
Which tactic?
Feel good/joy marketing.
300
What goes at the very top of a press release?
Logo/header
300
What is "the unsustainable use of natural resources, goods, andservices, primarily driven by consumerism, marketing, and planned obsolescence"?
Over-consumption
400
What other punctuation marks can an em-dash take the place of? (Name 3)
Ellipses, colon, semicolon, comma, period, parentheses.
400
The media presents some issues more frequently than others, exaggerating these issues' importance.
What is this kind of media bias called?
Agenda setting
400
A Dove ad uses the tagline "because all bodies are beautiful."
Which tactic?
Superhero technique
400
This is a short "About [Company Name]" paragraph at the very end of a press release. It provides a brief overview of the company, mission, and website.
Boiler plate
400
What is the "triple bottom line" in business ethics?
People, profit, and planet
500
Name 2 situations wherein you'd use an n-dash.
Date range (1994–2006)
Compound adjectives (the post–Cold War era)
Page ranges (pp. 37–59)
500
Often, the media will present issues as a false binary: left vs. right, moderate vs. extreme, us vs. them.
By failing to present all sides of an argument, media outlets are playing into what kind of bias?
Discourse binding
500
In Stranger Things, the characters drink Coca-Cola with the labels out, then discuss the refreshing taste.
Which tactic?
Native advertising.
500
What do the acronyms in the SOAR method stand for? (Resume writing)
S – Statement of Action: What you did (start with a strong action verb)
O – Occurrence: How often you did it (weekly, per semester, etc.)
A – Amount: How much, how many (numbers, percentages, dollars, etc.)
R – Result: What happened because of your effort
500
Which of the following terms are not regulated by the FDA (thus contributing to greenwashing)?
natural, clean, organic, green, cruelty free
natural
clean
green