When numbers of customers or sales are low, the company is likely facing this type of gap.
What is an information gap?
100
Both of these are visual diagrams. The first diagram shows the relationships of departments and staff in an organization. The second diagram shows the relationships of pages and navigational elements of a website.
What is an org chart and what is a site map?
100
To improve the visibility of informational videos or websites when web users go to look for content, you should consider this distribution strategy.
What is search engine optimization?
100
Major project milestones are noted with this activity/item in the schedule, which must be completed before the next steps can be done.
What is client sign off/approval?
100
Both of these can be used to break up long passages of text and make your document more readable to a busy business client.
What are section headings and bulleted lists?
200
Each bullet point in your list of learning objectives must begin with one of these.
What is a measurable verb (...usually from Bloom's Taxonomy)?
200
The first term describes a study of your client's competitors; the second term describes the rules, values, attitudes, and work environment of a company or organization.
What is a competitive analysis and what is corporate culture?
200
To make sure trainees not just view but complete a training program, the distribution plan should consider this.
What is providing motivation or incentives?
200
These factors, such as music or image clearance, should be included in the treatment, along with the creative plan for the project and any technical issues.
What are copyright/legal issues?
200
This means including yourself or your personal perspective in the paper, which should be avoided in business writing.
What is first person narration?
300
A one-sentence description of a problem a client is experiencing.
What is a need statement?
300
The first term describes positive, future results for your client; the second term describes specific things the audience will be able to do after viewing your project.
What are goals and objectives?
300
When writing a multiple choice item for an exam, you begin with the question or incomplete statement, which is called this.
What is a stem?
300
A boring, bland video or website is likely a result of the producers trying to appeal to this group.
Who is EVERYONE?
300
Training is most needed at corporations to teach employees these two things.
What are soft skills and project management?
400
Customers at a bar are complaining about poorly prepared drinks. Who are the primary and secondary audiences?
Who are the bartenders (primary), and the managers/other restaurant staff (secondary)?
400
The first terms lists the tasks required to complete the project. The second lists the costs of people and things required to complete those tasks.
What are the schedule and the budget?
400
This data might tell us if our video or website was distributed well and is popular (and possibly indicate a good R-O-I), but it will *NOT* tell us if the audience learned anything at all.
What are hits/views/traffic?
400
The first phase of production in which most of the research and initial conversations with the client are done.
What is development?
400
This type of language can be used in conversations with other designers and technical experts... but the client may not understand it, so we should leave it out of business writing.
What is jargon?
500
The type of people who have a lot of influence in an organization. (They should be encouraged to attend meetings you have with the client to help you persuade the decision makers.)
Who are the "opinion leaders"?
500
The first term is a linear, time-based document about everything that will be seen or heard in a project. The second term is a navigation-based visual representation of a project.
What are the A/V script and storyboard mockups?
500
The two levels of Kirkpatrick's Evaluation Model that we care about when measuring objectives.
What are Levels 2 (Did They Learn It?) and 3 (Behavior - Can They Do It?)?
500
Placeholder copy for a website, used in the design stage before the actual text can be written.
What is Lorem Ipsum?
500
These types of jobs are likely to remain in the U.S., despite increased outsourcing elsewhere.